Nutrition landscaping for effective fortification

Nutrition landscaping for effective fortification

ID: 306185

(Thomson Reuters ONE) -
Nestlé S.A. /
Nutrition landscaping for effective fortification
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Nestlé is helping address micronutrient deficiencies in the developing world by
mapping nutritional gaps.

Nestlé collects and analyses publicly available information from local
governments and international health authorities about specific dietary gaps in
the developing world.

The process, called nutritional landscaping, reveals where there is a need for
micronutrients including iodine, iron, zinc and vitamin A.

Health impact

Products fortified with these vitamins and minerals can then be developed to
help meet consumers' needs.

The process, called nutritional landscaping, reveals where there is a need for
micronutrients including iodine, iron, zinc and vitamin A.

A lack of such micronutrients in the diet can have a devastating and long-
lasting impact on human health.

A deficiency in iron in infancy and early childhood, for example, can have a
lifelong impact on mental development and cognitive functioning. Other effects
of iron deficiency include fatigue, weakness and an increased risk of infectious
diseases.

Nutritional gaps
The UN estimates that two billion people around the world suffer from
micronutrient deficiencies. It calls this "hidden hunger".

Nestlé uses information to identify dietary needs both geographically and within
a specific population group. Often, it is young children and women of child-
bearing age who could most benefit from fortified foods.

Already, Nestlé has collated data from Peru, Venezuela, Brazil, the Philippines,
Indonesia, Malaysia and Vietnam. It is also looking at Oman, Saudi Arabia, the
United Arab Emirates Jordan, Lebanon, Nigeria, Ghana and Pakistan.





Long history
Nestlé has a long history of fortification, beginning with an iron-enriched
version of the very first Nestlé product - Farine Lactée - and continuing for
more than 145 years.

Hundreds of products - from stock cubes, to soup mixes, from breakfast cereals
to biscuits - are now enriched with key nutrients to improve the diets of
consumers.

Fortified milk
The mapping process enables Nestlé to enrich existing products with specific
micronutrients, to change the way it communicates about these products or to
create entirely new ones.

In Venezuela, for example, 30% of women and children are low in iron. Bouillon
was identified as a good carrier for iron and five new fortified products have
been introduced.

In Brazil, where there is a high prevalence of deficiencies in vitamin A, iron
and iodine, as well as a low intake of calcium and magnesium, fortified products
have been adapted to fulfill these requirements.

In the Philippines, where more than a third of pre-school age children have
anaemia, Nestlé has introduced an iron-fortified milk.

Sharing value
Micronutrient fortification works. A recent independent study published on the
effects of micronutrient fortified milk and cereal foods for infants and
children concluded that they can be an effective option for reducing anaemia in
children up to three years of age in developing countries.

In 2012, Nestlé sold over 150 billion servings of fortified products. The goal
is to reach 200 billion fortified servings worldwide by 2016.

Nestlé believes that it can create value for its shareholders by doing business
in ways that specifically help address global and local issues in the areas of
nutrition, water and rural development.

The micronutrient fortification programme is just one example of how this is
achieved.

Related information:
Nestlé and nutrition for consumers in emerging markets
http://www.nestle.com/csv/nutrition/emerging-markets

Micronutrient fortification
http://www.nestle.com/nhw/improving-products/micronutrient-fortification

Read more stories about Nestlé and micronutrient fortification:
Nestlé helps address micronutrient deficiency in Africa with new Maggi cube
http://www.nestle.com/media/newsandfeatures/iron-fortified-maggi

Nestlé drives nutrition with 'Cooking Caravans' in Africa
http://www.nestle.com/Media/NewsAndFeatures/Maggi_cooking_caravans_Africa

Nestlé's new fortified milks provide added nutritional value in Brazil
http://www.nestle.com/Media/NewsAndFeatures/ninho-fruti


Media enquiries
Tel: +41 21 924 2200
Email: Nestlé Corporate Media Relations



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Nestlé S.A. via Thomson Reuters ONE
[HUG#1735938]




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Datum: 16.10.2013 - 10:00 Uhr
Sprache: Deutsch
News-ID 306185
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