WildTangent Wins Top Honors at Mobile Media Summit
WildTangent's Android Gaming Platform Awarded Most Innovative Publisher
(firmenpresse) - LOS ANGELES, CA -- (Marketwired) -- 10/16/13 -- WildTangent () has recently been awarded the title of Most Innovative Publisher at this year's Mobile Media Summit for its inventive Android Games App.
WildTangent Games App for Android offers consumers the ability to play premium games for free and receive free game play and in-game items, all courtesy of brand advertisers. In addition, consumers can rent games when free play is finished for a fraction of the retail price, and apply any money spent on game rentals toward ownership of the games they enjoy the most.
"This accolade confirms that the WildTangent Games App for Android truly offers a winning combination for gamers, developers and brand advertisers," said Mike Peronto, CEO at WildTangent. "Our mobile games service lets gamers play the way they want to, while still providing a compelling business model for developers, and exceptional brand engagement and results for advertisers. We're thrilled that industry leaders share the same enthusiasm in our innovative platform as we do."
The Mobile Media Summit is the largest event of its kind, with over a thousand brand and agency executives across all fields of mobile in attendance this year. WildTangent was awarded top honors by the panel including five of the top minds in advertising today: Brandon Berger, chief digital officer, Ogilvy & Mather Worldwide; Steve Hicks, chief Digital Creative Officer, mcgarrybowen; Eric Weisberg, Executive Creative Director, JWT New York; Jonathan Anastas, VP-global Brand Marketing, digital/social, Activision; and Amir Kassaei, Chief Creative Officer, DDB Worldwide.
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WildTangent is a worldwide cross-device games company focused on the distribution and monetization of mobile, social and online games. is a games service offering thousands of premium games to consumers with WildTangent's patented technology.
Consumers receive free in-game items as well as free play of premium games courtesy of brand advertisers. In addition, consumers can rent games for a fraction of the retail price, with 100% of rental going toward ownership, or buy them outright.
is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression.
is a mobile-focused game development studio bringing quality games to the mobile platform and developing new games, characters and fun experiences for everyone with a tablet or smartphone.
The Mobile Mafia Awards were created by the Mobile Media Summit to recognize the multitude of amazing creative work and innovation in the industry. The awards covered nine categories for brands, agencies, publishers, social media and technology companies and were judged by five of the top minds in advertising today: Brandon Berger, chief digital officer, Ogilvy & Mather Worldwide; Steve Hicks, chief digital creative officer, mcgarrybowen; Eric Weisberg, executive creative director, JWT New York; Jonathan Anastas, VP-global brand marketing, digital/social, Activision; and Amir Kassaei, chief creative officer, DDB Worldwide.
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Datum: 16.10.2013 - 17:44 Uhr
Sprache: Deutsch
News-ID 306484
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