WISeKey and Brazilian Football Club CR Flamengo launch the official CR Flamengo WISfans Mobile App
(Thomson Reuters ONE) -
GENEVA/RIO DE JANEIRO- 18 October 2013 - WISeKey SA and CR Flamengo released
today the new version of the CR Flamengo WISfans app allowing the club to be at
the forefront of fans social media initiatives by forming a partnership with the
Swiss technology company WISeKey. CR Flamengo is the most popular team in
Brazil, with over 40 million supporters as of 2012 and was voted by FIFA as one
of the most successful football clubs of the 20th century.
The CR Flamengo WISfans app generates digital identities for fans and harnesses
original content created by the players and their club via social media
platforms, and further enriches this with exclusive content from current players
and club legends, thus empowering their fans' mobile experience, and creating a
rich Social CRM platform. WISeKey has concluded similar projects with Real
Madrid for their fans in China, FC Barcelona fans all over the world and lately
with ORACLE TEAM USA, winners of the 2013 Americas Cup. The company has
currently 12 more clubs joining WISfans, to be announced shortly, creating a
global identity ecosystem for digital certified fans.
The CR Flamengo WISfans app taps into CR Flamengo's enormous, worldwide
supporter ecosystem (blogs, match reports, videos, photos, fan-supported social
campaigns, Twitter, Facebook, all sporting forums), to bring fans the most
exciting and relevant content. WISfans creates a digital clubhouse to give fans
real-time interaction with their favourite players and the club, as well as fun
digital features such as biometric resemblance comparisons to club players and
games.
"We are delighted to launch this new app with CR Flamengo allowing them to
connect and monetize their large fans ecosystem over 40 million supporters. This
new app is also a great way for WISeKey and CR Flamengo to leverage their
presence in Brazil, one of the world's largest mobile communications and handset
market, and is part of the strategy to bring WISeKey Cyber Security services
directly to Brazilian consumers", said Carlos Moreira, Founder and CEO of
WISeKey.
"This new CR Flamengo WISfans app allows us to have a new and innovative
relationship with our fans while we increase our digital clubhouse. Flamengo
definitely enters into the mobile World, developing one more tool of
relationship with its members and supporters", said Fred Luz, marketing director
of Flamengo.
Download the app at: http://wisfans.com/crflamengo/
www.flamengo.com.br
http://www.wisekeyliber.com
www.wisfans.com
Press contacts: CR Flamengo, Felipe Bruno, +55 21 8619 9098,
felipebruno(at)flamengo.com.br
WISeKey Liber, Daniel Aragão, +55 21 8150-5757,
daragao(at)wisekey.com
WISeKey, Satu Kulmala, +41 22 594 3005, skulmala(at)wisekey.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: WISeKey via Thomson Reuters ONE
[HUG#1734643]
Unternehmensinformation / Kurzprofil:
Datum: 18.10.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 307156
Anzahl Zeichen: 3777
contact information:
Town:
Geneva
Kategorie:
Business News
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"WISeKey and Brazilian Football Club CR Flamengo launch the official CR Flamengo WISfans Mobile App"
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