Backlink from Press Release Still Works, Link is Still The Most Influential Search Ranking Factor
(Thomson Reuters ONE) -
There was a time when webmaster would issue a press release and instantly saw
improvement on their site's ranking in search. Is this still the case now? We
are interesting to find out.
Few months ago Google updated webmaster guidelines to note that backlinks from
content distribution should be nofollowed to not be seen manipulative of Page
Rank. Unfortunately, this means backlinks from press releases will have to all
be nofollowed to stay within guidelines. PRWeb is quick to the action by
nofollowing all their links to the extent that even a release published on
PRWeb.com is now nofollowed, negating all possible SEO benefits. Few other
distributors followed.
Daniel Tan, SEOPressor founder did a test by linking a press release distributed
by MarketersMedia back to Matt Cutt's blog (Matt Cutts is the head of Google's
web spam team), anchored on the word "leasreepressmm". He would expect Matt
Cutt's blog to rank from nowhere to first page of Google and indeed, it worked.
Read the full case study here.
As of today, Matt Cutt's blog still ranks within the first page result
for leasreepressmm. If Google had indeed implemented an algorithm to devalue
links from press releases, this would not have happened. There is also a
possiblity that the site is ranked due to co-citation, a condition that every
time leasreepressmm is mentioned, Matt Cutt's blog is also mentioned.
Expert survey carried out by Moz showed the opinion that links are still the
most influential ranking factor. In a recent video, Matt Cutts said it again
that Google cares about the links of a site.
(Video: http://youtu.be/M7glS_ehpGY)
At least for now, successful SEO agencies are hunting and locking in on quality
content providers and distribution services that do not overly apply nofollow to
links from their content. They are also eagerly looking for link potential on
popular and branded websites. Some webmasters argue that content distribution is
not always for it's link, but many times for the audience it can reach. Content
distribution has always been a key strategy to brands wanting to reach their
ideal audiences.
Panda and Penguin updates have quite successfully reduced webspam and raised the
awareness of developing quality content that people will like to link to.
However, quality content is definitely not all the answer to high ranking. If
link continue to be the most influential factor in search, link builders and
search engine agencies will have to up their game and skillsets in acquiring
high quality links from high quality sites, making SEO more difficult to the
average webmasters.
- Josh Lennis, MarketersMedia.com
Learn how MarketersMedia can help you reach more audiences with your content and
press release. Visit: http://marketersmedia.com
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(i) the releases contained herein are protected by copyright and
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originality of the information contained therein.
Source: MarketersMedia via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 19.10.2013 - 21:30 Uhr
Sprache: Deutsch
News-ID 307324
Anzahl Zeichen: 3633
contact information:
Kategorie:
Business News
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