Teads Lands a ?4 million Series A Investment to Expand Adoption of its Disruptive Video Advertising Technology Globally
(Thomson Reuters ONE) -
Paris, October 22nd 2013 - Teads, a provider of technology for video advertising
innovation, announced that it has won a $4 million round of Series A investment
from Partech Venture (Dailymotion, Digitick etc.) and Elaia Partners (Criteo,
Scoop.it etc.) funds. The funding will support Teads' global expansion in the
video advertising market following the success of the company in France and the
UK.
With great expertise in digital video advertising and with industry leading
technology, Teads is set to become one of the fastest growing companies to watch
in this sector. The funding will help Teads expand its international presence
and grow its already impressive publisher customer base that includes globally
recognized brands like Le Monde, Le Figaro, Financial Times, Forbes, The
Economist, The Guardian, El Mundo, La Repubblica, Reuters, etc.
Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, the France-
based start up helps publishers generate significant new revenue streams from
innovative and user-friendly video ad formats that can run across many forms of
content including articles, home pages, slideshows, music, video and social
media pages.
With Teads' technology it is no longer necessary for publishers to create
editorial video content in order to tap video advertising budgets. Teads' most
renowned video ad format - called inRead(TM) - runs within articles and only
when in view. Launched one year ago, it is now deployed in over 30 countries and
by over 500 publishers. Teads successfully expands premium publisher's video
inventory, while guaranteeing ad visibility with 100% exposure time and high
impact to advertisers. This places Teads in a perfect position to take advantage
of the rapid growth of the video advertising market.
Teads was advised by the corporate finance firm Clipperton Finance. Pascal
Gauthier, formerly COO of Criteo, joins Teads on this occasion as an independent
administrator.
Loïc Soubeyrand, Teads CEO, says: "Our positioning as ''The Appnexus of video'
allows us to combine the strength of a technology platform's business model with
the creation of value from our innovative video ad formats. We can therefore
support our publishers in the best way to help them respond to the new
challenges and developments in video advertising".
Loïc Jaures, Teads CTO, continues: "The proprietary platform we have developed
is able to deliver billions of video impressions every month, and allows the
processing and analysis of the collected data in real time. Moreover, it has
proven scalability, and this technological asset will benefit every user of the
platform".
Jean-Marc Patouillaud, partner at Partech Venture, explains: "We are delighted
to have the opportunity to follow Teads in its international deployment. We were
instantly impressed with the disruptive monetization technology offered by
Teads, which favorably answers the market's expectations, both from the
publisher's and the advertiser's point of view".
Marie Ekeland, partner at Elaia Partners, adds: "We are convinced of the added
value and the scalability of Teads technology's business model. It came as
natural step to help Teads develop quickly on an international level".
Pascal Gauthier, Teads independent administrator, concludes: "The market for
online video advertising is booming and Teads will be able to effectively
support TV advertisers to invest in digital and help publishers better monetizes
their inventory. Its technology platform and formats are very innovative and
will enable the company to quickly expand internationally".
About Teads
A French start up founded in France in 2011 by Loïc Soubeyrand, Loïc Jaurès and
Olivier Reynaud, Teads is a technology company expert in video advertising
solutions. Teads produces innovative video ad formats for prestigious premium
publishers, including a suite of "outStream" formats. The company aims to meet
all the needs of publishers looking to monetize digital content.
With 30 employees, Teads quickly expands internationally, and has offices in
London, New York, Sydney and Paris. In 2013, Teads received a $5.2 million
investment from Partech Ventures and Elaia Partners to strengthen its
international presence in the video advertising market.
For more information, please visit: http://teads.tv/ and (at)Teads
About Partech Ventures
Partech is a venture capital firm based in San Francisco, Paris and Berlin.
Started in 1982, Partech is a partnership with $650 million under active
management. Its mission is to help outstanding entrepreneurs to succeed in a
global economy. The firm looks for companies with a substantial technology or
innovation leverage in internet and information technology. Partech manages seed
and venture funds, allowing the firm to invest from $250,000 to $10 million in
the early institutional rounds of high growth companies. For more information,
please visit: http://www.partechventures.com/
About Elaia Partners
Founded in 2002, Elaia Partners is an independent private equity boutique
specializing in investments in Digital Economy-related sectors. It seeks to hold
board positions in its portfolio companies, helping them benefit from its
management team's 60 years of collective experience in technology and private
equity. Elaia Partners currently manages more than $170 million, mainly through
Elaia Ventures, a French FCPR fund backed by a wide range of LPs - financial
institutions, industrials and family offices- and through funds delegated by
123Venture, Neotec and Crédit Agricole Private Equity. Elaia Partners is
headquartered in Paris, France, with an office in London, United Kingdom.
For more information, please visit: http://www.elaia.com and (at)Elaia_Partners
For more information, please contact :
onechocolate communications, Edouard Fleuriau-Chateau, +33 141 31 75 16,
edouardfc(at)onechocolatecomms.fr
Press release (PDF):
http://hugin.info/158787/R/1737072/582296.pdf
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Source: Teads.tv via Thomson Reuters ONE
[HUG#1737072]
Unternehmensinformation / Kurzprofil:
Datum: 22.10.2013 - 16:00 Uhr
Sprache: Deutsch
News-ID 308229
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