ZipRealty Launches Mobile CRM, Empowers Increased Agent Productivity
(Thomson Reuters ONE) -
FOR IMMEDIATE RELEASE
Media Contact: Stacey Corso
510.735.2667
scorso(at)ziprealty.com
Mobile CRM enables agents to instantly identify and connect with the clients who
are most likely to buy homes.
EMERYVILLE, Calif., Oct. 23, 2013 - ZipRealty, Inc. (http://www.ziprealty.com)
(NASDAQ: ZIPR), the nation's most prominent online technology-powered
residential real estate brokerage firm and real estate marketing solutions
provider, today released the mobile-optimized version of Zap, a custom-built,
end-to-end customer relationship management solution (CRM) and dashboard that
helps real estate agents close more transactions with a greater level of
efficiency.
Because the Zap CRM is fully integrated with ZipRealty.com and ZipRealty's
award-winning mobile app, it gives agents real-time insights into their clients'
online home search activity, effectively showing agents which clients are
"heating up." With the launch of mobile Zap, agents now have the power to see
and respond to those clients from the palm of their hand, making them more
efficient and effective than ever before.
Mobile Zap
During the Beta launch, agents using mobile Zap were enabled to easily increase
key transaction-indicating activities. While on the platform, there was a:
* 40.64% increase in phone calls
* 20.17% increase in emails
* 25.45% increase in comments
* 6.82% increase in home showings
A more nimble version of desktop Zap, mobile Zap, "gives agents access to all of
the tools and resources they need to effectively conduct business and provide
outstanding customer service while on the go," says Jamie Wilson, SVP of
Technology at ZipRealty. "Additionally, their activity is synced with desktop
Zap, so they can easily go from working on the move, back to working in the
office without skipping a beat."
Standout features of Mobile Zap include:
* Client Ranking: Every contact in an agent's database is ranked based on that
contact's activity on ZipRealty.com and ZipRealty's mobile apps. This
ranking, called a "ZipScore", instantly shows agents who is ramping up their
home search and who is ready to transact.
* Contact Alerts: Mobile Zap alerts agents as soon as a client requests
assistance or wants to visit a property. Agents can select how to respond -
whether with a call, text or email - based on the client's preferences.
* Geolocation: Mobile Zap allows agents to instantly add property showings,
and comments about those properties, directly to ZipRealty.com for
homebuyers to see.
* Mobile Office: Mobile Zap allows agents to easily access their daily tasks/
notifications from the dashboard while on the go.
For more information new mobile-optimized Zap, check out this video:
http://bit.ly/17Fbdat.
###
www.ziprealty.com
About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of
proprietary technology and comprehensive online marketing tools for the
residential real estate brokerage industry. For home buyers and sellers who
increasingly want control, choice and a seamless, customized service, ZipRealty
offers Internet-enabled, state-of-the-art technology and complete access to
accurate, timely information via their website and mobile applications, which
real estate professionals can combine with their own local knowledge and
personal expertise to offer an exceptional start-to-finish client experience.
For real estate professionals who seek more productive ways to conduct business,
ZipRealty provides technology and online marketing tools to enhance their online
sales channel, including lead generation, conversion and service of their
clients. ZipRealty's technology and online marketing products serve its full-
service, owned-and-operated residential real estate brokerage business in 19
markets nationwide, as well as its Powered by Zip network of leading third-party
local brokerages in 19 markets.
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: ZipRealty via Thomson Reuters ONE
[HUG#1737788]
Unternehmensinformation / Kurzprofil:
Datum: 23.10.2013 - 21:38 Uhr
Sprache: Deutsch
News-ID 308818
Anzahl Zeichen: 5111
contact information:
Town:
Emeryville, CA
Kategorie:
Business News
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"ZipRealty Launches Mobile CRM, Empowers Increased Agent Productivity"
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