BMO Report: Use of Social Media Among Canada's Small Business Owners Up 42 Per Cent from 2012
- Nearly half of business owners use social media to promote their company brand - Facebook and LinkedIn continue to lead the pack of go-to social tools for small businesses - One-third of businesses use social media tools to track what is being said about their company
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 10/25/13 -- Small business owners in Canada are becoming increasingly tech savvy, according to a new BMO Bank of Montreal report, with social media leading the charge as small businesses increase their use of digital technology.
The report, released today, also revealed:
"These numbers show that social media tools are playing an increasingly important role for Canadian business owners as they continue to look for ways to increase and protect their brand profile while deepening their connection with customers," said Steve Murphy, Senior Vice President, Commercial Banking, BMO Bank of Montreal.
Use of Social Media for Sourcing Talent on the Rise
According to the report, one-quarter of businesses in Canada (25 per cent) are using social media to search and source new talent, up 11 percentage points from last year. This increase is reflected in the spikes seen in the types of social platforms businesses are using.
The report found:
"While social media represents an effective way for companies to reach new and existing customers, many businesses are also leveraging the platform more and more to seek out talent that can help them continue to grow and succeed in an increasingly competitive economy," added Mr. Murphy.
Regional Findings
All results come from a Pollara telephone survey of 301 Canadian business owners, conducted between August 22nd and September 10th, 2013. The margin of error for this survey is +/- 5.6%, 19 times out of 20.
About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly-diversified North American financial services organization. With total assets of $549 billion as at July 31, 2013, and more than 46,000 employees, BMO Financial Group provides a broad range of personal and commercial banking, wealth management and investment banking products and solutions.
Contacts:
Media Contacts:
Matthew Duffin, Toronto
(416) 867-3996
Valerie Doucet, Montreal
(514) 877-8224
Laurie Grant, Vancouver
(604) 665-7596
Internet:
Twitter: (at)BMOmedia
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Unternehmensinformation / Kurzprofil:
Datum: 25.10.2013 - 10:00 Uhr
Sprache: Deutsch
News-ID 309370
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Town:
TORONTO, ONTARIO
Kategorie:
Commercial & Investment Banking
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