WISeKey signs with CR Vasco da Gama to enhance their global fan base ecosystem engagement with WISfans
(Thomson Reuters ONE) -
Signing the WISfans mobile cooperation in Rio between WISeKey and Vasco da Gama
with the club's President Brazilian football legend Roberto Dinamite. Dinamite
rose to legendary status playing for Vasco da Gama becoming the club's player
with the most appearances and all-time top-scorer. Dinamite played in the 1978
and 1982 World Cups and the 1972 Olympic Games. He is the current president of
CR Vasco da Gama.
WISeKey signs with CR Vasco da Gama to enhance their global fan base ecosystem
engagement with WISfans
GENEVA/RIO DE JANEIRO - 28 October 2013 - WISeKey SA announced today the
signature of a strategic partnership with CR Vasco da Gama allowing another
Brazilian football club to use WISeKey's ground breaking online technology
WISfans©, thus enabling football players to stay connected with club fans on and
off the field in fluid continuity. Vasco da Gama is a famous and traditional
Brazilian multisport club from Rio de Janeiro, Brazil. It was founded on August
21, 1898 and is one of the most popular clubs in Brazil, with almost 20 million
supporters.
WISfans© harnesses original content created by the players and their club via
social media platforms, and further enriches this with exclusive content from
current players and club legends, thus empowering their fans' mobile experience,
and creating a rich Social CRM platform.
WISfans© taps into CR Vasco da Gama's enormous, worldwide supporter ecosystem
(blogs, match reports, videos, photos, fan-supported social campaigns, Twitter,
Facebook, all sporting forums), to bring fans the most exciting and relevant
content. WISfans© cuts through the noise to give fans real-time interaction with
their favourite players, as well as fun digital features such as biometric
resemblance comparisons to club players.
"We are delighted to work with CR Vasco da Gama to deploy WISfans© as their
preferred technology for connecting and monetizing their large fans ecosystem.
WISeKey will develop this partnership allowing CR Vasco da Gama to be among the
most advanced clubs improving the fan experience through the use of cutting-edge
social media technologies", said Carlos Moreira, Founder and Chairman of
WISeKey. I will be presenting this technology during the International Football
Arena Summit at the FIFA headquarters in Zurich the 28(th) October with the
presence of FIFA President Joseph S. Blatter http://www.international-football-
arena.com/event/ifa-zurich/program
"Vasco da Gama continues to develop projects to enhance the relationship with
their fans. This partnership with WISeKey allows Vasco to have a new and
innovative relationship with their fans, and is used by Real Madrid fans in
China, CR Flamengo and FC Barcelona fans all over the world. Vasco definitely
enters into the mobile world, developing one more tool of relationship with its
members and supporters", said Cristiano Koehler, CEO of CR Vasco da Gama.
www.crvascodagama.com
www.wisekeyliber.com
Press contacts:
WISeKey Liber, Daniel Aragão,
+55 21 8150-5757, daragao(at)wisekey.com
WISeKey, Satu Kulmala, +41 22 594 3005, skulmala(at)wisekey.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: WISeKey via Thomson Reuters ONE
[HUG#1738411]
Unternehmensinformation / Kurzprofil:
Datum: 28.10.2013 - 14:00 Uhr
Sprache: Deutsch
News-ID 309929
Anzahl Zeichen: 4228
contact information:
Town:
Geneva
Kategorie:
Business News
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