New Holiday Study Finds Consumers Willing to Pay More for a Positive Customer Experience
Research from SDL examines customer experiences on preferred media, shopping times and buying behavior to assist brands this upcoming holiday season
(firmenpresse) - MAIDENHEAD, UNITED KINGDOM and WAKEFIELD, MASSACHUSETTS -- (Marketwired) -- 11/04/13 -- Sixty percent of global holiday shoppers will pay more for a positive , according to a new consumer retail behavior study from (LSE: SDL).
This finding highlights SDL's annual , a broader examination of shopping preferences and behaviors for businesses to leverage this holiday season. With organizations such as the and predicting consumer spending to increase this year in both the U.S. and the U.K., it's especially important for organizations to understand these trends, in order to deliver a consistently compelling and engaging customer experience.
The study surveyed over 4000 consumers across the United States, United Kingdom and Australia. An in-depth analysis of the results will be released via webinar on . A summary of key findings includes:
"The holiday shopping season is a critical time for brands to provide a positive customer experience," said Mark Lancaster, CEO of SDL. "Our study shows that consumers' preferences and behaviors can shift considerably from year to year, from country to country. Organizations that are able to consistently deliver compelling and engaging experiences, across media and geographies, are those that are poised to be successful this holiday season."
About SDL
SDL (LSE: SDL) allows companies to optimize their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit .
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Datum: 04.11.2013 - 15:00 Uhr
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