It's Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent Reveals New Complexity Index by DG MediaMind
(Thomson Reuters ONE) -
November 6, 2013, New York, NY - DG MediaMind released new research today
showing that digital marketers are managing increasingly complex online
campaigns; the number of campaigns that averaged 50 or more ad versions in a
single campaign has increased by 32.2 percent over the last four years. Based on
online campaign data, this 'Complexity Index' has been edging up year over year,
increasing more than 20 percent from 2010 to 2013.
Marketers are faced with endless choices when it comes to the timing, placement,
format, targeting, device and measurement of digitally served ads. Having so
many options also increases the likelihood of inefficiency in campaigns,
especially when agencies choose multiple third-party technologies to manage the
different tactics (e.g. search, video, mobile, social, RTB, rich, etc.) of a
digital campaign.
Collated from Q2 data from the MediaMind platform over the last four years, the
Complexity Index analyzed the main factors contributing to a campaign manager's
workload: campaigns per advertiser, number of sites campaigns ran on,
placements, formats, creative variations, targeting methods, third-party
tracking and conversion tags.
Advertisers are striving to reach multiple audiences with the same campaigns or
test variations of campaign messages to audiences, the research shows. Campaigns
that had two to four ad versions increased from 24.6% to 29.0%, and those with
50+ ads increased from 5.4% to 6.4%.
"Agencies and campaign managers are battling with the burgeoning complexity of
campaigns across multiple screens. A smart, digital platform reduces complexity
and can quickly become an agency or campaign manager's best ally," said Ricky
Liversidge, chief marketing officer, DG. "This frees time up for campaign
managers to focus on meeting campaign objectives and keeping clients happy."
The key to simplifying the process of campaign management is to understand the
source of its complexity. This research is a first step in that direction.
For the complete Complexity Index report, see here .
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile and
beyond. Through a combination of technology and services, DG empowers brands and
advertisers to work faster, smarter and more competitively. Boasting the world's
largest hybrid satellite and Internet network for broadcast video delivery, the
Company's unparalleled campaign management encompasses multiscreen ad delivery,
cross-channel research and analytics, and unified asset management. The DG
product portfolio consists of two overarching product lines for online and video
campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations across
TV broadcast and digital advertising in about 78 countries, managing
approximately ten percent of the world's media assets. For more information,
visit http://www.dgit.com.
Media Contact:
Anna Martin
press(at)dgit.com
T: +1 646-344-3399
dg-Media-Mind_Complexity-Index_2013_f:
http://hugin.info/155994/R/1740993/584776.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: MediaMind via Thomson Reuters ONE
[HUG#1740993]
Unternehmensinformation / Kurzprofil:
Datum: 06.11.2013 - 13:22 Uhr
Sprache: Deutsch
News-ID 313430
Anzahl Zeichen: 4233
contact information:
Town:
New York
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 104 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"It's Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent Reveals New Complexity Index by DG MediaMind"
steht unter der journalistisch-redaktionellen Verantwortung von
MediaMind (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
