Publicis Groupe : Acquisition ETO
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES ETO, LEADING FRENCH CRM AND DATA AGENCY
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announced today the
acquisition of ETO, a leading agency in CRM based in Lille and Paris. This move
allows Publicis Worldwide to advance its offerings in the field of CRM and
datamining (the study of big data), while also expanding its reach in France and
worldwide.
Founded in 1985 by Jean Derreumaux and Nicolas Leconte, ETO counts today 220
employees specializing in helping brands develop sustainable and profitable
relationships with their clients through CRM, digital marketing and big data
technologies. Having experienced consistent growth for the last 20 years, ETO is
built upon a hybrid model bridging marketing and technology. The agency is
notably strong in data management and analysis, in which it brings together over
100 team members.
ETO boasts a client roster of over 40 brands, one-third of which is
international, including Orange, LVMH, TOTAL, GO Sport and Sephora, among
others.
Current directors Laurent Dunkelmann, Yves Riquet, Jean-Edouard Faidherbe and
Yan Claeyssen, will maintain their management roles. The integration of ETO, and
particularly synergies with Publicis Worldwide, has been entrusted to Publicis
Dialog's co-chairmen Christian Verger and Nicolas Zunz.
"ETO is an agency we have admired for a long time, notably for its expertise in
data. This acquisition will allow us to further better our value proposition in
CRM and on the emerging markets of VRM (Vendor Relationship Management) and big
data," said Arthur Sadoun, CEO Publicis Worldwide.
Yan Claeyssen, President of ETO added, "Publicis Worldwide is a very well-known
brand with an international network and very similar values to our own. This
coming together will allow our clients, as well as our employees, to follow and
accelerate the adventure notably internationally."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference!
About Publicis Worldwilde
Publicis Worldwide ranks among the largest global marketing communications
companies. The network spans 82 countries with more than 10,000 employees. Its
total offering includes advertising; interactive and digital marketing; CRM and
direct marketing. Publicis' blue-chip client portfolio includes some of the
world's best known companies: Airbus, Coca-Cola, HP, LG, L'Oréal, Luxottica,
Nestlé, Orange, P&G, PayPal, Renault, Siemens, Pernod-Ricard, sanofi-aventis,
UBS, Teléfonica.
Twitter : (at)PublicisWW
About ETO
ETO is an agency with a hybrid business model combining marketing and
technology. Set up in 1986, it now has a staff of 220 and provides the full
array of customer marketing services including consulting, design and building
of CRM platforms, data mining, data management, and multichannel production.
ETO is specialized in cross-channel data marketing, and brings its brands the
entire set of skills and tools required to manage the customer experience at all
points of contact. ETO operates close to 50 CRM platforms (one-third of these
abroad) for brands such as Danone, Go Sport, LVMH, Orange or Total.
www.eto.fr | Twitter : (at)AgenceETO | Facebook : www.facebook.com/etolagence |
LinkedIn: ETO
Contacts
Publicis Groupe
Peggy Nahmany Communication + 33 (0)1
corporate 44 43 72 83
Martine Hue
Investor Relations + 33 (0)1
Stéphanie Constand- 44 43 65 00
Atellian Investor Relations
+ 33 (0)1
44 43 74 44
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Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1741217]
Unternehmensinformation / Kurzprofil:
Datum: 07.11.2013 - 08:01 Uhr
Sprache: Deutsch
News-ID 313787
Anzahl Zeichen: 5785
contact information:
Town:
Paris
Kategorie:
Business News
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