Ericsson Mobility Report: Global smartphone subscriptions to reach 5.6 billion by 2019
(Thomson Reuters ONE) -
* Mobile subscriptions will reach 9.3 billion by 2019, 5.6 billion of which
will be for smartphones
* 90 percent of the world's population will be covered by WCDMA/HSPA in 2019
and 65 percent will be covered by LTE
* Smartphone subscriptions will triple and smartphone traffic will increase
10 times between 2013 and 2019
The latest Ericsson (NASDAQ:ERIC) Mobility Report reveals that mobile
subscriptions are expected to reach 9.3 billion by 2019, and more than 60
percent of these - 5.6 billion - will be for smartphones. To support the
smartphone user experience, WCDMA/HSPA networks are predicted to cover 90
percent of the world's population by 2019. Moreover, almost two-thirds (65
percent) of the world's population will be covered by 4G/LTE networks.
Currently, smartphones represent 25-30 percent of all mobile phone
subscriptions, yet they account for the majority (55 percent) of mobile phones
sold in Q3.
Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says:
"The rapid pace of smartphone uptake has been phenomenal and is set to continue.
It took more than five years to reach the first billion smartphone
subscriptions, but it will take less than two to hit the 2 billion mark(1).
Between now and 2019, smartphone subscriptions will triple.
"Interestingly, this trend will be driven by uptake in China and other emerging
markets as lower-priced smartphone models become available."
Smartphone traffic will grow by 10 times between 2013 and 2019, reaching 10
exabytes. Video is growing 55 percent annually, and will represent more than 50
percent of the mobile data traffic, while social networking and web services
will account for around 10 percent each in 2019.
This edition of Ericsson Mobility Report includes further analysis of app
coverage(2) - a new approach to evaluating network performance and user
experience - with particular focus on indoor and city environments. Radio
signals attenuate rapidly as they go through buildings and the high
concentration of users, building material and height all pose additional
challenges. Having good mobile coverage is an important aspect of life for many;
it is now ranked among the top five satisfaction factors of life in a city. As
the majority of mobile traffic originates from cities, Ericsson compares three
different strategies to provide indoor coverage using simulation software to
predict the extent of app coverage in high-rise buildings in this issue.
To accompany the Mobility Report, Ericsson has created the Traffic Exploration
Tool, for creating customized graphs and tables using data from the report. The
information can be filtered by region, subscription, technology, traffic and
device type.
(1)Estimated growth in total smartphone subscriptions, 2012 to 2014
(2)App coverage measures the network's ability to deliver sufficient performance
to run a particular application at an acceptable quality level
NOTES TO EDITORS
The full Mobility Report findings, appendices for North East Asia and Sub-
Saharan Africa, and Ericsson's new Traffic Exploration Tool are all available
at: www.ericsson.com/ericsson-mobility-report
Biography and photos of Douglas Gilstrap
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson Mobility report Press release PDF:
http://hugin.info/1061/R/1741771/585319.pdf
Appendix - North East Asia:
http://hugin.info/1061/R/1741771/585321.pdf
Page 7 graph - Devices with cell connection:
http://hugin.info/1061/R/1741771/585324.jpg
Page 9 graph - Mobile technology per region:
http://hugin.info/1061/R/1741771/585328.jpg
Page 12 graph - Global mobile traffic per region 2013 vs 2019:
http://hugin.info/1061/R/1741771/585329.jpg
Page 4 graph - Global mobile subscriptions Q3:
http://hugin.info/1061/R/1741771/585327.jpg
Page 7 graph - Global mobile technology:
http://hugin.info/1061/R/1741771/585325.jpg
Appendix - Sub-Saharan Africa:
http://hugin.info/1061/R/1741771/585322.pdf
Graph page 14 - Mobile data traffic by application type:
http://hugin.info/1061/R/1741771/585331.jpg
Graph page 26 - most popular gaming activities:
http://hugin.info/1061/R/1741771/585332.jpg
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1741771]
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Datum: 11.11.2013 - 09:30 Uhr
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News-ID 314815
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