WISeKey selected as the exclusive WISfans GPHG mobile app provider of the Geneva Watchmaking Grand Prix 2013 edition
(Thomson Reuters ONE) -
Geneva 15 November, 2013 - The Geneva Watchmaking Grand Prix, unanimously
recognized as the watch industry's most prestigious award, has joined forces
with WISeKey, the data protection and mobile convergence expert, with the
objective of engaging collector interest beyond the traditional borders of high
watchmaking insiders. The app provides easy access for all those interested in
the art of exceptional watchmaking to follow the GPHG and enter into its
previously closed sphere of watchmakers and collectors. The app technology
provides a new form of high-definition detailed viewing of the watches in the
competition during the ceremony and enables viewers to share commentary and
insight on their favorite watches on the GPHG Facebook wall directly from the
WISfans app.
"Watchmaking is a high art with an increasing numbers of collectors and amateurs
interested in learning about its many exceptional facets. The GPHG Grand Prix is
the gold standard of watchmaking in the world today and has captured the
interest of both specialists and new comers to watch collecting. Our app will
enable them to be part of the community that produces these exceptional objects
at the convergence of cutting edge technology and unrivaled craftsmanship," said
Carlos Moreira CEO of WISeKey.
This year users will be authorized to securely vote for their preferred watches
via the WISfans mobile app and post their selections on Social Media.
Sharing common values of innovation and excellence, both based in Geneva, the
GPHG and WISeKey are involved in the watch industry. The Grand Prix brings
together all the big names in watchmaking and is one of the highlights of the
year in Geneva.
WISeKey is very active on the luxury high-end market offering a state-of-art
digital brand protection solution WISeAuthentic, already implemented at several
prestigious watchmakers, but also becoming more and more active in tailored and
secured high-end mobile applications.
Download the GPHG app and view the best watches: www.wisfans.com/gphg
www.wisfans.com
www.gphg.org/horlogerie/
Press contacts: WISeKey Satu Kulmala Tel +41 22 594 3005 skulmala(at)wisekey.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: WISeKey via Thomson Reuters ONE
[HUG#1742978]
Unternehmensinformation / Kurzprofil:
Datum: 15.11.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 317162
Anzahl Zeichen: 2995
contact information:
Town:
Geneva
Kategorie:
Business News
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"WISeKey selected as the exclusive WISfans GPHG mobile app provider of the Geneva Watchmaking Grand Prix 2013 edition"
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