Top 3 tips for Personal Branding Success
Today professionalism is the keyword. Businesses hunt for staffs that are professional.
(firmenpresse) - Today professionalism is the keyword. Businesses hunt for staffs that are professional. Customers hunt for businesses and services that are professional.
Professionalism is actually a package that includes various features that contribute to the employees success and through him (or her), business success. You cannot have a professionally run business without professional staff to run it. So how exactly does a company find ‘professional’ staff?
Why personal branding
Obviously, a company or business cannot find professional staff unless they (prospective employees) project themselves as professionals. To project yourself as a professional, you need to brand yourself. Personal branding actually began with Hollywood actors and slowly caught on to politicians and finally to top corporate CEO’s. Today, Corporate branding is something that any prospective employee undertakes; albeit one with a vision of achieving great heights.
Tips to personal branding
Tip # 1 – Start with the discovery
Discover your passion and think if it matches a Brand positioning strategy. You may have a passion for photography but unless you are seeking employment as a photographer or a photo-journalist or a post that requires photography as a skill, your passion in photography would not count for much. Therefore think deep and find out something that you are passionate about and which would be a very useful trait to an employer. Are you intelligent – do you have a documented high IQ? Think of other similar traits you might possess. For example, have you mastered something that might be of use to a business? This will be your unique selling proposition or USP.
Tip # 2 – Create your personal brand
With the discovery of your USP, you should get cracking with your Business branding Toolkit. The personal branding toolkit consists of a business card, a portfolio, professional resume and your wardrobe.
Your personal card should contain your name (obviously), followed by your brand statement / USP e.g. “4-Stroke Combustion Engine Expert” or “Business speaker” and so on. Additionally, the card should contain your contact information. Logo is optional.
A portfolio is required to showcase your achievement and your past clients or projects. It is a backup to your USP claim.
A professional resume should always be tailor made for each job application. It should highlight everything but be short and to the point. HR managers are notorious for being short on time. There are many websites that provide tips on how to create professional Personal branding strategies resumes – be sure you master it.
Tip # 3 – Improve your online presence
Our third tip to Personal Branding success is to improve your online presence. The ideal way to achieve this is through blogging. The topics you blog on should ideally be related to your USP. Additionally, you should provide a menu link to download / view your resume.
Apart from blogs, there are several online question-answer type forums. Users post questions to some problem or the other in the hopes that someone reading it might have a solution to the problem. Be a member of forums that are in your line of expertise. You do not have to answer every question – just answering one question a week will boost your online visibility and strengthen your claim to your USP.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
In 2010 Glen developed ‘The Brandheart Method’ for both personal branding and corporate branding to provide a more valuable alternative to the frustration business leaders are experiencing with their personal clarity and focus and their ability to deeply connect. His refreshing ‘coaching’ based approach is designed to ‘awaken potential’ in you and your people so you can ‘leapfrog’ competitors in a market characterised by broken promises.Glen enthusiastically works with a small, select group of courageous business leaders either one-on-one, in workshops or through his ‘Brand Elevation Mastermind’ Group.
Datum: 18.11.2013 - 16:22 Uhr
Sprache: Deutsch
News-ID 317667
Anzahl Zeichen: 3599
contact information:
Contact person: GLEN CAMPBELL
Town:
Suite 5, 35 Wycombe Road Kurraba Point NSW Aust 2089
Phone: 0412 746 206
Kategorie:
Internet
Typ of Press Release: bitte
type of sending: Veröffentlichung
Date of sending: 11/18/2013
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