Hasselblad appoints new CEO and continues to drive growth strategy forward
(firmenpresse) - (DGAP-Media / 27.11.2013 / 12:03)
- Former COO Ian Rawcliffe appointed CEO of Hasselblad after playing
vital role in strategy implementation
- Hasselblad successfully entered luxury market with two new high-end
consumer photography camera product lines
- Ongoing corporate growth, expansion and new product development
Düsseldorf/St.Gallen 27.11.2013 - The iconic camera manufacturer Hasselblad
has appointed Ian Rawcliffe as new Chief Executive Officer. Ian Rawcliffe
first started at Hasselblad in early 2013 as COO and played a vital role in
the successful implementation of the company's ongoing expansion process.
By ensuring a quick production ramp-up and smooth distribution of the new
Hasselblad luxury cameras and professional flagship system H5D, he
effectively completed Hasselblad's entry into the consumer markets.
With the introduction of the first Hasselblad luxury cameras ever, the
Lunar and the Stellar lines, Hasselblad continues the successful
implementation of its growth strategy. Hasselblad is famous for its range
of top quality high-end cameras, featuring, amongst others, the 500EL,
which was used for the first images on the moon. Now in 2013 the company
has extended its product range to include a series of luxury cameras. With
strategic support of its shareholder, Vorndran Mannheims Capital (VMCap),
Hasselblad kicked off the market introduction of the two consumer camera
series starting with the Lunar in May 2013.
The Lunar camera, a state-of-the-art technology, luxury mirrorless system
camera, pairs the iconic Hasselblad tradition with a modern, exclusive
design for a mirrorless system camera with a unique and unmistakable style.
The carbon fiber model, the most recent arrival in October 2013, was the
last out of five models to be placed on the market. Building on the
momentum of the Lunar launch, the Stellar series, the second new line in
Hasselblad's luxury collection, was launched in July 2013. As the Lunar the
Hasselblad Stellar redefines quality with its elegantly designed aluminum
body and metal operation controls. The most precious materials are used to
craft the ergonomic handgrip, making it a beautiful, yet powerful,
pocket-sized camera. The Stellar is available in seven different designs
complemented by three special editions since 1st November 2013.
Due to their superior technology and outstanding design both Lunar and
Stellar lines have generated very positive market feedback, high sales and
received plenty of media coverage in high-circulation lifestyle, luxury,
fashion and photography magazines. Several exclusive launch events
worldwide with guests such as Buzz Aldrin, one of the first men to set foot
on the moon in 1969, have brought international attention to the new
Hasselblad products. In order to make the new cameras better available for
customers and to increase brand awareness, a global marketing campaign was
launched and the first Hasselblad flagship store was opened in Tokyo in
September 2013.
The past months underline that Hasselblad is making headway in implementing
its structured expansion process. Both segments, high-end professional and
luxury cameras, will see further product introductions in the upcoming
months.
About Hasselblad
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading
manufacturer and partner for photographers working in the medium format
environment for over half a century, consistently providing the highest
level of quality and innovation. The extraordinary quality of the company's
products became famous in 1962 when Hasselblad cameras were selected for
NASA space missions, which resulted only a few years later in the first
world-renowned images taken on the moon. Positive associations with
Hasselblad's past serve as the foundation for the company's modern and
energized brand and the design of its newly launched luxury cameras.
In 2013, the Hasselblad H5D camera system was introduced. With its unique
lens family and technological advancements, it is the most comprehensive
and advanced high-end digital camera system for professionals and ambitious
amateurs today.
About Vorndran Mannheims Capital
Vorndran Mannheims Capital, founded in 2000 under the name Ventizz Capital
Partners, has offices in St. Gallen, Zurich, Düsseldorf and Vienna. VMCap
is the exclusive advisor to the Ventizz Private Equity Funds, which provide
growth capital and buyout financing for high tech companies in Western
Europe. Five partners and a team of 8 additional professionals currently
advise four funds with a total capital under management of EUR 675m.
Ventizz Capital Fund IV L.P. is the largest of the four funds established
so far. The Fund was closed at the end of 2007 after only six months of
fundraising, during which EUR 450m were raised, making it one of the
biggest private equity funds in the segment of growth capital and mid-size
tech buyouts in the German-speaking region.
VMCap Funds have invested in 47 companies to date, with a focus on the
areas of renewable energy/clean tech, high-tech manufacturing industries,
medical technology, and information and communication technology. In
addition to a variety of trade sales, VMCap has so far floated four
portfolio companies (ersol, SAF, PV Crystalox Solar and recently exceet) on
European stock exchange markets.
On the internet at: www.vmcap.com
Press contact:
Markus Wieser
CNC AG
T +49 (0)89 599 458-114
E Markus.Wieser(at)cnc-communications.com
End of Media Release
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