LECTRA: Lectra appoints Véronique Larrieu-Pelegry as marketing director for France
(Thomson Reuters ONE) -
FOR IMMEDIATE RELEASE
Lectra appoints Véronique Larrieu-Pelegry as marketing director for France
Véronique Larrieu-Pelegry's objective is to promote all Lectra's solutions to
its customers in France
Paris, November 28, 2013 - Lectra, the world leader in integrated technology
solutions dedicated to industries using soft materials-fabrics, leather,
technical textiles, and composite materials-is pleased to announce the
appointment of Véronique Larrieu-Pelegry as marketing director for France. She
rejoins Lectra after having created and developed its communications department
between 1987 and 2000.
Véronique Larrieu-Pelegry's objective is to promote Lectra in France, especially
in the fashion, automotive, furniture and aeronautical industries.
"Lectra is a French company, which was established in Bordeaux 40 years ago, and
has been world leader since 2000. Our production site and our R&D hub, located
at Bordeaux-Cestas, form the basis of our DNA," said Daniel Harari, Lectra CEO.
"One of the special features of the French market is that it presents a wide
array of company types, from ultra-specialized subcontractors to large
international luxury groups, as well as export-oriented SMEs. Our role is to
work alongside all these players throughout their development, obviously in
France, but also internationally," commented Véronique Larrieu-Pelegry. "As well
as providing them with innovative technology solutions, Lectra is a change
management partner. My experience and my knowledge of the industries Lectra
works with will allow me to establish differentiated approach strategies in
order to better serve our customers in all their diversity."
"Through the 3D virtual prototyping and PLM solutions developed by Lectra,
French fashion companies can preserve and develop their competitive advantage.
In the cutting room, the embedded intelligence of the Vector and Versalis
solutions for fabric and leather is at the heart of their manufacturing
process," said Daniel Harari. "These innovations create value for our customers
by providing them with the answers to the challenges they face in their
industries."
"Moreover, to ensure the highest possible adoption of these state-of-the-art
technologies, we are continuing to develop our relationships with fashion
schools as well as leading French educational institutions. As a world leader,
Lectra prepares the future of the industry by getting involved in the training
of future fashion professionals," added Véronique Larrieu-Pelegry. "The thirteen
years I have spent in two very different professional spheres have allowed me to
put together professional experience that I am now particularly happy to channel
towards the success of Lectra, where I have found the same values and vision
that made it stand out when I left."
Véronique Larrieu-Pelegry began her career in 1981, first at the French Ministry
of the Economy and Finances, then within the regional agency for permanent
education in Aquitaine. In 1987, she joined Lectra to create and develop the
group's communications department. In 2000, she joined Citroën as group
communications director. A member of the management committee, she worked to
rejuvenate and galvanize the company's brand image. In 2009, Véronique Larrieu-
Pelegry changed direction and joined the French Ministry of Culture and
Communication, where she devised and managed the implementation of the internal
communication strategy. A former student of the Institut d'Etudes Politiques in
Bordeaux, she has a master's degree in Industrial Purchasing Marketing and
Management from the Ecole Supérieure de Commerce de Bordeaux and a master's
degree in Communications from the Institut des Sciences de l'Information et de
la Communication de l'université de Bordeaux, France.
About Lectra
Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most advanced
specialized software and cutting systems and provides associated services to a
broad array of markets including fashion (apparel, accessories, footwear),
automotive (car seats and interiors, airbags), furniture, as well as a wide
variety of other market sectors, such as aeronautical and marine industries,
wind power, and personal protective equipment. Lectra serves 23,000 customers in
more than 100 countries with 1,350 employees and $256 million in 2012 revenues.
The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.: Nathalie Fournier-Christol
E-mail: n.fournier-christol(at)lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra_Veronique Larrieu-Pelegry_press release:
http://hugin.info/143494/R/1746378/587882.pdf
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Source: LECTRA via GlobeNewswire
[HUG#1746378]
Unternehmensinformation / Kurzprofil:
Datum: 28.11.2013 - 18:00 Uhr
Sprache: Deutsch
News-ID 321125
Anzahl Zeichen: 6144
contact information:
Town:
Paris
Kategorie:
Business News
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