Kesko and K-stores to partner Salvation Army's Christmas Kettle collection
(Thomson Reuters ONE) -
KESKO CORPORATION PRESS RELEASE 29.11.2013 AT 12.00 1(1)
This Christmas is the first time that Kesko and K-stores are the national
partner of the Christmas Kettle collection. Collection partnership is part of
Kesko's responsibility programme. The Salvation Army's Christmas Kettles have
spread the joy of Christmas for as long as 108 years. The raised funds will be
used for supporting those in need and for vouchers to the K-Group stores.
In many Finnish families, Christmas is overshadowed by financial distress. This
year, Kesko and K-stores contribute to helping people with low income by
contributing to the Salvation Army's Christmas Kettle collection. In addition,
the Salvation Army will distribute part of its aid in Kesko's vouchers for use
in the K-Group stores.
The over centenarian collection is a familiar sight on wintery streets and an
important part of Finnish Christmas traditions. This year, the collection will
be widely visible also in K-stores and the K-Group media. The funds raised in
the Christmas Kettle collection will be distributed in the form of food, clothes
and vouchers to low-income families with children and people at risk of
exclusion. In addition, camps for families and children as well as various hobby
and club activities are arranged.
- Contributing to the Christmas Kettle collection is a new addition to the long-
term responsibility work of Kesko and K-retailers. The objectives of the
Christmas Kettle collection are well suited to our responsibility programme, and
by contributing to the collection we are doing good together with our customers.
The collection and the Youth Guarantee programme are among our most important
responsibility projects of the year, says Matti Mettälä, Kesko's Senior Vice
President responsible for Human Resources and Stakeholder relations.
The Christmas Kettle collection will be opened at the Helsinki Railway Station
on Friday, 13 December 2013 at 17-20. Further information on the collection (in
Finnish and Swedish) and the Kettle locations are available at:
http://www.pelastusarmeija.fi/joulupata
Further information:
Matti Mettälä, Senior Vice President, Human Resources and Stakeholder Relations,
Kesko Corporation, tel. +358 105 322 200
Merja Haverinen, Vice President, Corporate Communications, Kesko Corporation,
tel. +358 105 322 764
Kesko (www.kesko.fi) is one of the Global 100 Most Sustainable Corporations in
the World. We are a retail specialist whose chains have about 2,000 stores in
the Nordic and Baltic countries, Russia, and Belarus. Our stores offer quality
to the daily lives of consumers.
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Kesko Oyj via GlobeNewswire
[HUG#1746625]
Unternehmensinformation / Kurzprofil:
Datum: 29.11.2013 - 11:00 Uhr
Sprache: Deutsch
News-ID 321247
Anzahl Zeichen: 3414
contact information:
Town:
Kesko
Kategorie:
Business News
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"Kesko and K-stores to partner Salvation Army's Christmas Kettle collection"
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