DGAP-News: TOM TAILOR Holding AG: Takes over sales activities in Russia
(firmenpresse) - TOM TAILOR Holding AG / Key word(s): Strategic Company Decision/Strategic Company Decision
30.09.2010 09:05
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Hamburg, September 30th, 2010. The lifestyle company TOM TAILOR has taken
over all sales activities in the Russian market as of September 1st, 2010.
Since the beginning of 2008, the company F.D. Lab had been responsible for
distribution in the market. TOM TAILOR will now coordinate all sales into
the key market directly from Hamburg. As such, the fashion company is
furthering its strategic roll-out and market presence by setting yet
another corner-stone to its dynamic expansion-offensive. Through direct and
controlled assortment coordination, TOM TAILOR will be in a position to
systematically and transparently increase its sales-area productivity.
Furthermore, through this direct coordination of sales, TOM TAILOR will be
in a better position to swiftly target growing trends and thereby match
customer demand with a product known for its high quality at affordable
prices.
'Russia is back on a growth-course and is therefore a focus-market within
our wholesale strategy. The changes currently taking place in the
structures to the sales channels within the textile market in Russia offer
us new opportunities to secure our long-term market position and to also
profit from Russia's future growth', said Dieter Holzer, CEO of the TOM
TAILOR Group.
To enable points of sale growth in the market, TOM TAILOR plans an
own-representation in Moscow as of Spring 2011. Furthermore the lifestyle
collections will then be presented in a new showroom.
Through these activities, TOM TAILOR will be able to cater to the Russian
wholesale market in a faster and more efficient manner. Through this new
sales-structure, the fashion company also aims to bolster brand
differentiation and awareness in the market through point-of-sale presence
and thereby strengthen its market position.
About TOM TAILOR
TOM TAILOR - Casual fashion for a casual life!
The TOM TAILOR Group is an international and vertically integrated
lifestyle company. It offers stylish casual wear and accessories for men
and women, teenagers, and children in a medium price range. Since the
Company's establishment in 1962, its authentic fashions have highlighted a
positive and light-hearted attitude to life. TOM TAILOR is represented in
the fashion market with the brands TOM TAILOR Casual and TOM TAILOR Denim
developing twelve collections for each brand per year. The range is
complemented with 17 licensed product groups. The fashion company
distributes its collections through the Retail and Wholesale segments. TOM
TAILOR is a dynamic company that has been continuously growing and
expanding for many years. At the end of the second quarter of 2010, TOM
TAILOR was represented with 96 own stores, the TOM TAILOR e-shop, 205
franchise stores, 1,240 shop-in-shops, and more than 4,500 multi-labelsales
centers, or a total of 6,000 points of sale in 35 countries. In the first
half of 2010, the TOM TAILOR Group realized sales in the amount of EUR
147.3 million (H1 2009: EUR 134.0 million). The Company has 901 employees
worldwide (as of June 30, 2010).
Viona Brandt
Investor Relations
TOM TAILOR Holding AG
Phone: +49 (0) 40 58956-429
Fax: +49 (0) 40 58956-498
E-Mail: vb(at)tom-tailor.com
Additional information also at www.tom-tailor.com.
30.09.2010 09:05 Dissemination of a Corporate News, transmitted by DGAP -
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Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Deutschland
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)tom-tailor.com
Internet: www.tom-tailor.com
ISIN: DE000A0STST2
WKN: A0STST
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in München, Düsseldorf, Berlin, Hannover,
Stuttgart
End of Announcement DGAP News-Service
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Datum: 30.09.2010 - 09:05 Uhr
Sprache: Deutsch
News-ID 32282
Anzahl Zeichen: 0
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Kategorie:
Business News
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