Brian Clarke Bottle Design Elevates Premium Craft Spirits Category
(Thomson Reuters ONE) -
FOR IMMEDIATE RELEASE
For more information, contact:
Lisa Babington
Senior Manager, Corporate Communications
Perrysburg, Ohio, US
567 336-1445
lisa.babington(at)o-i.com
Brian Clarke Bottle Design Elevates Premium Craft Spirits Category
O-I Partners with Brazilian Premium Spirits Maker
Perrysburg, Ohio (Dec. 4, 2013) - A striking new bottle developed by Owens-
Illinois, Inc. (NYSE: OI) for cachaça spirit maker Yaguara has debuted in
Brazil. The bottle was created for the new ultra-premium spirit through a design
partnership between renowned UK artist Brian Clarke, the O-I Covet(TM) team and
Yaguara.
The new bottle creates a differentiated shelf presence to support Yaguara's
high-end positioning for its cachaça brand in the global market. Cachaça is a
high proof, cane-based spirit and the national spirit of Brazil. The bottle,
which reflects Brian Clarke's artistry, is made at O-I's Soacha, Colombia,
plant. Covet(TM) is O-I's collection of luxury packaging products.
"Covet's luxury product and service offerings were the perfect match for
Yaguara's business objectives," said Rildo Lima, vice president and general
manager of O-I's Covet(TM) brand. "O-I is proud to support Yaguara's strategy to
create a new sense of luxury in the cachaça category. Offering this prestige
product through a genuine work of art raises the profile of cachaça spirits in
global markets."
"O-I has been an integral partner in getting Cachaça Yaguara to market," said
Thyrso Camargo, co-founder of Yaguara. "Their commitment to breaking the
boundaries in glass and bottle design has led to the fantastic product we have
today. Consumers have responded very positively to the product at both the
launch events in Brazil."
This is the first commercial collaboration for Clarke, one of the world's most
famous stained glass artists. "This project has given me the chance to celebrate
the artistry of glass with a global audience," said Clarke. "The bottle's form
is familiar, but its radical exterior hints at the elixir within, a promise of
all that makes life enjoyable."
This bottle is O-I's third collaboration to bring an artistic aesthetic to
consumers. In 2011, O-I partnered with renowned artist Fernando Botero to create
the bottle for Colombian rum maker Ron Medellin's signature product. Last month,
O-I and Ron Medellin partnered on a bottle inspired by Pulitzer Prize-winning
author Gabriel Garcia Marquez.
More than one billion liters of cachaça were consumed in 2011, according to
International Wine and Spirit Research (IWSR) 2012. This is more than twice the
global consumption of gin and four times the consumption of tequila. Cachaça is
forecast to be among the fastest-growing categories of all spirit categories
according to IWSR, with the fastest growth happening in Western Europe, North
America and Asia. Just as tequila climbed from the national spirit of Mexico to
the world-wide stage over the past 15 years, cachaça is poised to make its mark
on the global scene.
"We're seeing a continued trend in the growing preference for new world tastes
in old world markets," said Lima. "That means new opportunities for brands in
both mature and emerging markets, and connecting with consumers in powerful ways
is key. We developed Covet(TM) to help super premium brands make those
connections through glass."
Yaguara is currently available in Brazil and is one of the featured products in
the holiday gift baskets of Emporio Santa Maria, Sao Paolo's exclusive food
emporium market. Yaguara intends to export this product to North America, Europe
and Asia.
###
About Covet(TM)
Covet(TM) is a collection of luxury glass packaging products and related
services that help super premium brands achieve their business objectives and
deepen their connections with consumers. Covet brings the best of O-I's global
capabilities, including custom glass design and decoration, a collection of
classic O-I bottle designs and O-I's innovation portfolio to help high-end
brands seize market opportunities.
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container
manufacturer and preferred partner for many of the world's leading food and
beverage brands. With revenues of $7.0 billion in 2012, the Company is
headquartered in Perrysburg, Ohio, USA, and employs approximately 22,500 people
at 79 plants in 21 countries. O-I delivers safe, sustainable, pure, iconic,
brand-building glass packaging to a growing global marketplace. O-I's Glass Is
Life(TM) movement promotes the widespread benefits of glass packaging in key
markets around the globe. For more information, visit www.o-i.com or
www.glassislife.com.
O-I Brian Clarke Bottle Yaguara Press Release Final:
http://hugin.info/150659/R/1747532/588401.pdf
O-I Brian Clarke Yaguara Bottle photo:
http://hugin.info/150659/R/1747532/588405.jpg
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originality of the information contained therein.
Source: Owens-Illinois, Inc. via GlobeNewswire
[HUG#1747532]
Unternehmensinformation / Kurzprofil:
Datum: 04.12.2013 - 15:30 Uhr
Sprache: Deutsch
News-ID 322876
Anzahl Zeichen: 6053
contact information:
Town:
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Kategorie:
Business News
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