Global online bargain hunt
(firmenpresse) - (DGAP-Media / 12.12.2013 / 09:23)
Global online bargain hunt
Knowing the mechanisms and campaign dates is the key to success
Karlsruhe - December 12, 2013 - asknet, a leading provider of global
e-commerce solutions, is planning a campaign calendar to make international
online marketing easier for its customers in 2014. The calendar will list
the various online sales campaigns in target markets while offering
information on regional quirks and tips on how to manage e-commerce
campaigns.
Sales are no longer just a favorite marketing tool of bricks-and-mortar
retailers. Online shops now also offer their customers special
opportunities to save money. 'Black Friday is probably the best-known
online sales day,' says Katja Speck, VP Marketing, Sales&Business
Development, asknet AG. 'Even in other countries, there are days when all
online shops in the market or in the region try to attract customers with
special offers. A few years ago, few outside the U.S. knew what 'Black
Friday' was. But these days, if you don't take advantage of such local
e-commerce sales opportunities, you're leaving the field open to your
competitors.'
However, shop operators who want to profit from special offers need to
observe certain rules of play. Retailers should announce sales in advance
and make sure their shop is ready to handle the special offers. They need
to take a look at layout, the buying process and their website's
capacities. Within just a few hours, the number of clicks on their
corporate website and online shop will skyrocket. If the shop is
unavailable due to receiving too many visitors, shoppers are unable to buy,
making the entire sale a flop.
The next big online sales day will take place in Spain in January, on Dia
de los Reyes (Epiphany). Between New Year's Day and January 6, many
retailers will have special offers in store for their customers. Speck has
some advice for online shops that also do business in Spain: 'We recommend
announcing these sales before the holidays. January 6 is as important as
Christmas in Spain, if not more so, because it's the day when people
exchange gifts.'
A global webshop that takes local customs in individual markets into
consideration and launches localized campaigns quickly and individually
would have been unthinkable just a few years ago. But today, it is very
much reality. Companies such as asknet have the global expertise that
manufacturers need to find the right concepts and plans. The campaign
calender is yet another useful tool and offers asknet customers additional
benefits.
About asknet
asknet, a leading global provider for customized e-commerce solutions
allows merchants to sell into more than 190 countries around the globe.
asknet's e-commerce gateway exceeds market standards for software and
digital media distribution. The company develops and maintains portals for
software distribution and supplies 80% of all German universities with
software products. asknet acts as a large account reseller for Adobe and
Microsoft in the Academic Market and won the IBM Bestseller Award 2012.
asknet offers students a wide range of software downloads for personal use
through its leading Internet platform 'studyhouse.de'. asknet's customers
include numerous providers of specialty software including ABBYY,
CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and
Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of
the Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe). In 2012 the company's transaction revenues amounted to more
than 90 million euros. For more information, visit www.asknet.com.
Press Contact:
asknet AG
Katja Speck
Phone: +49/721/96458-6369
Email: katja.speck(at)asknet.com
End of Media Release
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Issuer: asknet AG
Key word(s): Internet and Multimedia
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