First Global Survey of Coaching Clients Reveals High ROI/Satisfaction>
First Global Survey of Coaching Clients Reveals High ROI/Satisfaction
(Thomson Reuters ONE) - Final Report of ICF Global Coaching Client Study Now AvailableLEXINGTON, KY--(Marketwire - July 06, 2009) - The first worldwidesurvey of coaching clients reveals coaching generates a solid returnon investment for clients and creates positive changes in client goalareas for both individuals and companies.Companies that use or have used professional coaching for businessreasons have seen a median return on investment of seven times theirinitial investment, according to the newly released Final Report ofthe ICF Global Coaching Client Study commissioned by theInternational Coach Federation (ICF). Individual clients reported amedian return on investment of 3.44 times their investment."Whether contemplating using coaching as a business strategy forthese precarious times, or looking to achieve personally relevantgoals, people will find great value in the results of the ICF GlobalCoaching Client Study," says Karen Tweedie, Professional CertifiedCoach, 2009 president of the ICF, the world's leading professionalorganization for coaches. "This study shows 86 percent of companiesthat use or have used coaching report at least a 100 percent returnon their initial investment, as well as a significant impact in otherclient goal areas."Recognizing the significant knowledge voids that still existregarding credible research about the coaching client, the ICFcommissioned in 2008 independent research firmsPricewaterhouseCoopers and Association Resource Centre Inc. tojointly conduct this groundbreaking study which providescomprehensive information about coaching clients, their decisionmaking process and their opinions about professional coaching.Three distinct phases of research were conducted: qualitative coachresearch; qualitative client research and quantitative clientresearch. This included a series of 14 in-depth interviews withcoaches; five focus groups with 41 client participants; and the keycomponent of the research, a 20-minute online survey of 2,165coaching clients from 64 countries, conducted September to November2008."This study is the most ambitious global research project to date,"Tweedie says. "We sought to gather valuable information from aroundthe world on the coaching profession from the unique perspective ofthe coaching client. In addition to putting a value to ROI, the studyexamines client motivations and their assessment of the effectivenessof coaching. We believe this is a huge benefit to coachingprofessionals and the public."Tweedie points out that the study shows coaches are clearly doing agood job and clients are seeing a positive change in many of theirgoal areas. Eighty percent of coaching clients report they haveexperienced a positive change in self-esteem/self confidence as aresult of partnering with a professional coach. In addition to aboost in self-esteem/self confidence, respondents also reportedexperiencing a positive impact in relationships, communicationskills, interpersonal skills, work performance and work/life balanceas a result of their coaching partnership.An overwhelming majority, 82.7 percent, of individuals who haveexperienced professional coaching report being "very satisfied" withtheir coaching experience and 96.2 percent said they would repeat itgiven the same circumstances."The bottom line is coaching works!" says Tweedie. "The ICF haspromoted the incredible benefits of coaching for nearly 15 years, butnow we have this important data to support our claims which is basedon independent, comprehensive qualitative and quantitative research."The Final Report of the ICF Global Coaching Client Study is nowavailable for purchase at Coachfederation.org. The 85-page FinalReport contains the Executive Summary and all conclusions drawn fromthe study findings. The data is divided on a regional level.Translated versions of the report will be posted shortly and will beavailable for purchase in French, German and Spanish.The ICF defines coaching as partnering with clients in athought-provoking and creative process that inspires them to maximizetheir personal and professional potential. Coaching is a distinctservice and differs greatly from therapy, consulting, mentoring ortraining. Individuals who engage in a coaching relationship canexpect to experience fresh perspectives on personal challenges andopportunities, enhanced thinking and decision-making skills, enhancedinterpersonal effectiveness, and increased confidence in carrying outtheir chosen work and life roles.The International Coach Federation is the leading global organizationfor coaches, with more than 12,800 members in over 90 countries,dedicated to advancing the coaching profession by setting highethical standards, providing independent certification, and buildinga worldwide network of credentialed coaches. The ICF is the onlyorganization that awards a global credential which is currently heldby over 5,100 coaches worldwide. For more information on how tobecome or find an ICF Credentialed coach, please visit our Web siteat www.coachfederation.org.ICF HEADQUARTERS CONTACT:Ann Belcher+1.859.226.4428Email ContactICF HEADQUARTERS CONTACT:Ann Belcher+1.859.226.4428ann.belcher(at)coachfederation.orgThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
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