The MICE Club online portal: inspiration meets matchmaking
It’s roll-out time for the new online portal specially designed for the MICE and event industry that comes with sophisticated content, helpful planning tools and its own contact network.
(firmenpresse) - Attractive content instead of pure price battles, active planning instead of just transaction cost-counting. The MICE Club online portal promises to become a highly efficient communication and business platform for the Meetings, Incentives, Congresses and Events (MICE) industry, revealing how to break new ground in product marketing based on high-quality content.
The idea behind the innovative industry platform www.mice-club.com is as simple as it is convincing. Instead of getting listed in more and more, often expensive, booking portals and/or investing in widely fragmented online advertising, MICE suppliers can showcase themselves in an environment perfectly tailored for their specific needs. The target audience are qualified meeting and event planners from companies, agencies and associations who find distinct and specially matched added value contents for the MICE industry.
Attractive content and planning aids for everyone
The centrepiece of the new portal − the freely accessible "Magazine" − already went online to coincide with the premiere of the MICE Club LIVE in November 2013. The magazine provides high-quality editorial content, the latest industry news, exciting location coverage, profiles of businesses and individuals, as well as an overview of key industry events. Since February 2014, the industry portal has been upgraded with other functions such as the freely accessible "Event Planner" − the MICE Club research tool. It facilitates the specific planning of events and maintains an extensive supplier directory, including innovative search functions. "With our portal, we want to make a platform available to all industry players, both planners and suppliers, one that offers them everything they need for their daily work, neatly bundled together. This includes a variety of additional functions and partner offers within the club area for our MICE Club members. Its concentration and profound professional competence is unique in this branch," Dominik Deubner, initiator of the MICE Club, explains.
Meaningful added value for members
While the open area is free for all industry players to use, the newly launched password protected club area offers its members extra added value: At "My MICE Club" members find a contact network that allows them to establish and manage business-related contacts easily. In the "Club Area" of the MICE Club, members can, inter alia, receive an initial cost-free legal assessment. This is provided in the MICE Club legal blog by FunkeMüllerRaimann, one of the leading specialised law firms for event-related legal questions.
Another MICE Club partner is pepXpress. MICE Club members have automatic access to exclusive offers from this specialized tour operator for employees of the MICE and tourism industry, offering low-cost travel packages for personal skill enhancement an trainings to gain or increase in-depth product knowledge. Last but not least − and as a perfect complement to the digital content − membership also includes free annual subscriptions to five leading German trade magazines: EXPODATA, events, CIM, International Convention and tw tagungswirtschaft. In the upcoming months, further discount offers will complement club membership.
An innovative marketing platform: individual and wide ranged
In this concentrated and highly attractive environment, service providers and suppliers from the hotel, location, agency, event production and catering sectors, inter alia, promote themselves. The MICE Club offers lots of extra space for an individual presentation: This includes a large visual stage for images, links to your own social media channels, a list of selected references plus a detailview with contacts and directions. MICE Club members also benefit from concessionary rates for editorial and advertising MICE Club deals such as Sponsored Posts, announcements of industry events or Advertorials for company and product announcements. Moreover, the innovative portal promises a wide reaching effect due to its strong focus on search engine optimisation. This means members automatically benefit from top placements in search engine ranking. "Nowadays nothing happens without perfect online marketing. Which is why we ensure that the MICE Club is ideally positioned" says Deubner and adds: "We will become the indispensable partner in the MICE industry marketing mix."
MICE Club LIVE on 07. and 08. July 2014
The MICE Club online portal runs hand in hand with the MICE Club LIVE event series. This celebrated its successful premiere in Cologne last November. The next MICE Club LIVE will take place on 07. and 08. July 2014 in the Ruhr Metropolis.
For all information about the MICE Club portal and MICE Club LIVE please visit: www.mice-club.com.
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Unternehmensinformation / Kurzprofil:
MICE Club LIVE on 07. and 08. July 2014
The MICE Club online portal runs hand in hand with the MICE Club LIVE event series. This celebrated its successful premiere in Cologne last November. The next MICE Club LIVE will take place on 07. and 08. July 2014 in the Ruhr Metropolis.
Datum: 24.02.2014 - 10:26 Uhr
Sprache: Deutsch
News-ID 327637
Anzahl Zeichen: 5123
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Kategorie:
Tradeshows
Typ of Press Release: Messeinformation
type of sending: Veröffentlichung
Date of sending: 24.02.2014
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