Second MICE Club LIVE develops to meeting place for the Event industry
The second run of the MICE Club LIVE, that took place in four top event venues in three Ruhr Metropolis cities on 09th and 10th March, established this interactive industry meeting venue as an inspirational workshop with exciting changes in perspective. Key industry players and trend-setters shared their insider knowledge regarding the challenges and opportunities in the events industry with all the participants. They in turn concluded: We need to talk to each other even more - preferably once again at MICE Club LIVE 2016.
(firmenpresse) - With around 80 registrations, this time round the MICE Club LIVE was somewhat more intimate than at the inaugural event. The high quality of the participants allowed all the more for an intensive dialogue at top level. "I have rarely had such an intensive swap of ideas with so many top-notch event professionals as at MICE Club LIVE. Dominik Deubner and his team have succeeded in creating a truly exceptional and valuable format, which the industry has been hoping and waiting for" says Robert Hansmann, Managing Director of upstairs GmbH – the agency for brand presentation.
"We launched in 2013 to provide the industry with a new format going beyond the usual spoon-feeding approach, to create an atmosphere of openness and so doing to promote a dialogue on equal terms" explains Dominik Deubner , owner of DOMSET Live-Communication and initiator of the MICE Club. "The second run has proved that this format comes across very well in the industry. Personally, I am really pleased that so many participants praise the "added value take away" approach. Objectives reached: We offer a genuine educational format that goes far beyond the customary Meet & Greet.”
Inspiring and „authentic“ – the Metropolitan Ruhr is a good fit for the MICE Club.
The format matched the venue: In Essen , Duisburg and Dortmund MICE Club LIVE chose the right locational highlights to give the event and the individual workshop sessions a perfect setting between atmospheric industrial heritage and the pearls of modern architecture. Axel Biermann , Managing Director of Ruhr Tourism GmbH and head of the Convention Bureau RUHR.MEETING, also felt that the MICE Club LIVE and the Ruhr matched each other well: "With its can-do mentality, the MICE Club LIVE is just made for the Ruhr Metropolis. Because our get-up-and-go yet down-to-earth Ruhr Region stands for precisely that: honest and authentic but likewise simple and friendly interaction with its visitors as with each other."
Breaking the ice in the Rundeindicker
The first location switch to the neighbouring Sanaa building was used without ado for an opinion poll among the participants. During the transfer, an atmospheric picture on the subject of "Pitches: Existential crisis or shared opportunity?" was given by using distributable balls.
For the interactive plenary session, the large exhibition space in the Sanaa building provided the ideal location for a change in perspective and an eye opener for the opportunities and risks within the event industry. Three industry insiders really got things moving in the truest sense of the word: The questions from Anke Michels (Director of Sales MICE, Steigenberger Hotels AG), Mathias Bastin (Senior Public Relations Officer, State Bank Baden - Württemberg) and Denis Häckers (Managing Director jaeger + haeckerhase ) delivered exciting result clusters, by use of "Body voting", that were lively discussed within the relevant groups as well as in the plenary.
How the smallest changes can impact a system had already been wonderfully illustrated by facilitator Stien Michiels of The Riverkeeper, with a moving film at the beginning of the session.
MICE Labs – Added value networking between planners and suppliers
On both days, the MICE Labs used storytelling methods to provide a platform for dialogue between planners and suppliers. Using different methodological approaches, the aim of the MICE Club LIVE initiators was to make the participating suppliers’ products both exciting and entertaining in a way going beyond the usual sales mechanisms of big exhibition formats.
In MICE Lab 1, participant statements were used as an impulse to question suppliers on how to achieve such feedbacks. In MICE Lab 2, suppliers reported what decisions they had taken to respond specifically to client requests : What had they changed, where and how their responses - or did they even deliberately leave things as they were ?
The second day hands-on workshops
On the second day of the MICE Club LIVE, held in "Dortmunder U", active listening was again the basis of the "Collective Story Harvest" method of the practice workshops. Participants could choose two from the six different workshop topics, which were then guided and moderated by industry insiders. The result-oriented methodology of the storytelling approach not only ensured lively discussions , but also gave participants the opportunity to identify the challenges, key moments and derived results from the Storyteller’s case examples. As Stemerdink Martin , CEO of Party Rent Group and one of the Storytellers in the practice workshops, put it afterwards: " In day-to-day business, one frequently ponders on all kinds of operational decisions. Nice that there is now a platform where it’s not just pondering : it’s spoken out and discussed!"
Jürgen May , the CEO of 2bdifferent, was also there as a driving force and stated : " As to added value, the MICE Club LIVE was one of the best meetings of the industry I’ve ever known ... and I’ve been around for some 30 years! "
Crowning final – more pleasure, more value.
Every successful day needs its particular conclusion - on day one it was an atmospheric evening event at the Landscape Park Duisburg North, perfectly accompanied by the Bakers&Butchers concept of Broich Premium Catering and by fine wines from In Vino Event. Industrial culture meets lounge grooves.
Also, and especially on the second day, emphasis was placed on a results-oriented conclusion. What can we glean from the numerous discussions - no one should go home or back to the desk without an answer to this question.
All participants were encouraged to write down a lesson learnt as an output from the event into their day-to-day business . The major ones - those most frequently mentioned "decisions" – : to listen more carefully , to ask more pertinent questions, to have a greater courage and not to be easily satisfied with answers. A clear trend was evident: that the content exchange within the industry, the "talk to each other even more", was a valuable asset. This approach should be continued in the next MICE Club LIVE event.
"We will definitely continue this initiated dialogue within the industry," said the inaugurator Dominik Deubner, who is already looking forward to the many inspiring topics and great participants at MICE Club LIVE 2016.
MICE Club – the branch community of the MICE and Event industry
Up to now the MICE Club, as a branch community with over 250 members, provides - beyond the MICE Club LIVE - an inspiring environment for professional and personal exchange, creates new synergies and fresh food for thought. As part of a MICE Club Membership, members receive many discount offers from selected partner companies as well as the MICE Club Card, an industry-professional card offering a range of advantages in many areas . As part of the upcoming IMEX in Frankfurt, MICE Club is once again responsible for the conception of the guided tours to selected key themes.
Further information around the MICE Club, please visit: www.mice-club.com
Additional participant's comments:
"The MICE CLUB LIVE was a wonderful opportunity to showcase the Bregenz Festival Hall as a production artist in a most multifaceted way . Moreover, as a location, it is very important to us to sharpen our focus on the issues of concern to our customers in the MICE sector . This view was given to the participants in the MICE CLUB LIVE in a most open and entertaining way. Thanks for the worthwhile days! “
Ursula Kaufmann, Kongresskultur Bregenz GmbH
“I went with a degree of scepticism to MICE Club LIVE and was more than pleasantly surprised! A great deal of input, a wealth of creative approaches, many good discussions. Lots of take-home-value! We’ll be back!”
Clemens Count of Beust, Managing Director of v. Beust & Partner Agency for Live Communication
Unternehmensinformation / Kurzprofil:
Datum: 15.04.2015 - 16:57 Uhr
Sprache: Deutsch
News-ID 386000
Anzahl Zeichen: 8736
contact information:
Contact person: Andrea Goffart
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Phone: +49 (0) 221 355576-0
Kategorie:
Automotive
Typ of Press Release: Produktinformation
type of sending: Veröffentlichung
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