Ericsson and SMART provide high-speed mobile broadband in the
Philippines>
Ericsson and SMART provide high-speed mobile broadband in the Philippines
(Thomson Reuters ONE) - Ericsson (NASDAQ:ERIC) is enabling high-speed mobile broadbandservices for consumers in the Philippines through a contract withSMART, the country's largest operator. Ericsson is providingbroadband technology based on WCDMA/HSPA to upgrade the operator'snationwide GSM network. This is the first commercially deployed HSPAnetwork for the 850MHz band in Southeast Asia.More than 40 million Filipinos, half of the country's population, areunder the age of 21. With such a young and technology-savvypopulation, the Philippines is a perfect environment for offeringmobile broadband services.With this deployment, SMART is the first operator in Southeast Asiato launch a HSPA network in the 850MHz band. The network uses lowerfrequencies, which improve the quality of the radio signals,extending coverage and enabling rapid deployment. This makes iteasier to provide mobile broadband in remote areas and improvesindoor coverage in urban areas.The HSPA-enabled network allows SMART to offer the highest mobilebroadband speeds in the Philippines and enables rapid andcost-effective introduction of new services, including high-speedmobile internet. The advanced technology boosts network capacity andcuts response times for interactive services, increasing theperformance of mobile broadband.Orlando Vea, Chief Wireless Adviser of SMART, says: "We are launchinga more versatile network that will put the power of the internet inthe pocket of Filipinos wherever they go. This partnership withEricsson will enable us to offer our customers exciting services andtrue mobility that add up to an enhanced communications experience."Under the agreement, Ericsson is the main supplier of the commonGSM/WCDMA/HSPA packet core-data network, including the Service AwareCharging and Control solution which allows mobile broadbandfair-usage policies. Ericsson is also one of the main suppliers ofthe radio access network and provides SMART with services such asnetwork design, network deployment, competence development andsystems integration.Rajendra Pangrekar, President of Ericsson Philippines, says. "Thiscontract represents a milestone for Ericsson by enabling us to launcha commercial HSPA project in the Philippines with one of the largestmobile operators in the region. It reinforces Ericsson's technologyleadership and will provide SMART with the fastest mobile broadbandspeeds available in the country."Notes to editors:Ericsson's multimedia content is available at the broadcast room:www.ericsson.com/broadcast_roomEricsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ NewYork.www.ericsson.comwww.ericsson.mobiwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: press.relations(at)ericsson.comAbout SMARTSmart Communications Inc. is the Philippines' leading wirelessservices provider, with 36.9 million subscribers on its GSM networkas of the end of March 2009.A wholly owned subsidiary of the country's dominanttelecommunications carrier, the Philippine Long Distance TelephoneCompany (PLDT), SMART and its subsidiaries operate a nationwidecellular network, a wireless broadband service, a satellite phoneservice and mobile commerce services. SMART has the most extensiveand modern digital communications GSM network and infrastructure inthe country, covering more than 99 percent of the population. SMART'sGSM network consists of more than 6400 base stations, more than 2000of which have been equipped with wireless broadband capability bysubsidiary Smart Broadband (SBI). SMART also has more than 1000 3Gbase stations nationwide.SMART offers the widest array of cellular service brands designed toaddress the needs of different market segments. Of the totalsubscriber base, more than 21.3 million are under its own brandsSmart Buddy, Smart Gold and Infinity. The remaining 15.6 million areserviced through the Pilipino Telephone Corp. (Piltel) subsidiary,under the GSM brand Talk 'N Text. Another subsidiary, SBI, offers awireless broadband service, Smart Bro, with 596,000 subscribers as ofthe end of March 2009. SMART has built a reputation for innovation,having introduced world-first wireless data services, includingmobile commerce services such as Smart Money, Smart Load and SmartPadala. SMART also offers 3G and HSPA services, and its Smart Linkservice provides communications to the global maritime industry.About Ericsson's HSPA solutionHSPA stands for High Speed Packet Access. An inherent advantage ofHSPA is that the technology is a natural extension of existingWCDMA/GSM networks, which comprise about 85 percent of the world'sexisting wireless networks. It is therefore widely available to agreat many wireless users, creating a mass market for mobilebroadband. Ericsson's HSPA mobile broadband solution is part ofEricsson's Full Service Broadband offering. HSPA Evolution technologywill offer download speeds over 80Mbps and upload speeds over 20Mbps.http://hugin.info/1061/R/1327233/312665.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
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Datum: 07.07.2009 - 10:00 Uhr
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