DGAP-News: Joyou Opens First Brand Experience Centre
(firmenpresse) - DGAP-News: Joyou AG / Key word(s): Miscellaneous
Joyou Opens First Brand Experience Centre
09.03.2011 / 11:04
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Hamburg, 8 March 2011. Joyou announced today that it has just opened its
first Joyou Brand Experience Centre in China, in Hangzhou, Zhejiang
province (1.5 hours from Shanghai), with a total floor space of 8,600 ft²(800 m²). The center was opened in cooperation with a regional distributor.
The opening of the Brand Experience Centre in the prestigious Derlook
Decoration Mall (http://www.derlook.com), Hangzhou, was presided over by
Mr. Jilin CAI, the COO of Joyou AG, together with Ms. Jingjing GUO, Joyou's
brand ambassador and Olympic gold medallist. It will concentrate on the
customer's experience, and their interaction with the brand. Apart from
having different areas for different product segments, promoting the
bathroom concept, it also has dedicated areas to showcase the history of
the Joyou brand and the company behind it. It also includes extensive areas
displaying the products and brand concept in the hotel and luxury apartment
sector, aimed at introducing usage for professional project buyers.
'This is the first of several Joyou brand experience centers to be opened,
and will play a pivotal role in developing the relationship between the
Joyou brand and its target customer segment, both retail and project
business. It will allow Joyou to engage much more directly with its
customers, and is an essential move in our multi-channel distribution
strategy, giving us stronger positioning in the retail and project
landscape. Today's empowered consumers are facing a plethora of choices,
and the retailers of tomorrow will need us to focus on the overall customer
experience and brand interaction to continue to remain competitive', said
Mr. Jianshe CAI.
About Joyou
Joyou (ISIN DE000A0WMLD8, WKN A0WMLD, Ticker Symbol JY8) designs, produces
and sells faucets and other sanitary ware products in China under its brand
name 'Joyou' and is also engaged as a OEM/ODM-manufacturer for
international brands and trading companies in the United States and Europe
as well as other emerging markets. In 2009, Joyou was one of the leading
single-brand manufacturers of bathroom, kitchen and other faucets in China
in terms of revenues (according to BSRIA). Joyou has established an
extensive distribution network in China with 2,527 retail points of sales
as of 31 December 2009.
Joyou's operating facilities are based in Nan'an near Quanzhou in Fujian
Province in China. Joyou's five main product groups sold in its own brand
business are bathroom faucets, kitchen products, shower products as well as
other bathroom products and other faucets and sanitary hardware. In 2009,
Joyou realised group revenues of EUR 172.3 million, an operating profit
(EBIT) of EUR 39.0 million and a net profit of EUR 22.3 million employing
on average 2,529 persons.
For further information, please contact:
Kirchhoff Consult AG
Dr Kay Baden, tel.: +49 40 60 91 86 0, baden(at)kirchhoff.de
or visit the company website at: http://www.joyou.com
Disclaimer concerning prognoses
This communication contains forward-looking statements. Forward-looking
statements are statements that are not historical facts instead they
reflect Joyou's current views and expectations and the assumptions
underlying them about future events. Forward-looking statements are subject
to many risks and uncertainties. If any of such risks and uncertainties
materialize or if the assumptions underlying any of Joyou's forward-looking
statements are proving to be incorrect, Joyou's actual results may be
materially different from those expressed or implied by such
forward-looking statements. Joyou does not intend or assume any obligation
to update these forward-looking statements. Any forward-looking statement
speaks only as of the date on which it is made.
End of Corporate News
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09.03.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: Joyou AG
Westhafentower, Westhafenplatz 1
60327 Frankfurt am Main
Deutschland
E-mail: ir(at)joyou.net
Internet: www.joyou.de
ISIN: DE000A0WMLD8
WKN: A0WMLD
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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114918 09.03.2011
Datum: 09.03.2011 - 11:04 Uhr
Sprache: Deutsch
News-ID 33425
Anzahl Zeichen: 0
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Kategorie:
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