DGAP-News: YOC buys French mobile advertising company MobilADdict Sàrl
(firmenpresse) - DGAP-News: YOC AG / Key word(s): Acquisition/Merger
YOC buys French mobile advertising company MobilADdict Sàrl
28.03.2011 / 09:22
---------------------------------------------------------------------
YOC buys French mobile advertising company MobilADdict Sàrl
Berlin, March 28, 2011 - YOC (Frankfurt, Prime Standard, ISIN DE0005932735)
takes over 100% of MobilADdict Sàrl with its registered office in Paris.
With this acquisition, the YOC Group consistently continues its
international growth strategy and extends its leadership and presence in
all European core markets.
The strategic acquisition of France's second-largest mobile advertising
premium network pushes the international growth of the YOC Group. 'With the
acquisition of MobilADdict Sàrl, we extend our market leadership and
presence in all European core markets, which enables us to optimally meet
our customers' demand for international campaigns. Its good market position
and the great expertise of the existing French staff were decisive factors
for the acquisition', says YOC CEO Dirk Kraus.
Since the customer portfolios of the two companies do not overlap, YOC's
sales volume on the French market is increasing considerably. YOC's
international advertiser network extends to include renowned publishers
such as 20 Minutes, M6, NRJ, BFM and RMC, which makes it even more
attractive to advertising companies. The customers of MobilADdict Sàrl
include Yahoo, Renault, McDonalds's or Lufthansa and numerous other
well-known marketing networks and agencies.
MobilADdict Sàrl has been operating very profitably since its foundation
and is very well-positioned to benefit strongly from significant market
growth. 'It is a great opportunity for MobilADdict Sàrl to become, together
with the YOC Group, France's mobile advertising market leader', says
MobilADdict Sàrl CEO Matthieu Gudefin. The integration into the YOC Group
offers both companies the potential to generate faster and sustainable
growth and to quickly realise synergies.
For further information, please go to www.yoc.com and www.mobiladdict.com
Contact
YOC AG
Corporate Communications
Anna Augar
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-202
Fax: +49-30-726162-222
pr(at)yoc.com
YOC - About the Group
The YOC Group is one of the leading providers of mobile technology and
mobile media in the world. Based on its self-developed scalable
technologies, the YOC Group licenses its software products to customers
from all industries and enables them to use its platforms. The YOC Group
operates more than 800 mobile portals in Europe via a protected
mobilisation platform. With a portfolio of more than 250 titles, the YOC
Group has the largest premium mobile advertising network in Europe. Every
day, the centrally controlled AdServer processes more than 100 million
requests for mobile advertising tools by means of this premium network and
the blind advertising network ubiyoo. In the financial year 2010, YOC's
sales revenue is estimated to amount to EUR 30.5 million. The YOC Group
currently has a headcount of about 220. The company operates across the
world and intends to continue to grow internationally.
End of Corporate News
---------------------------------------------------------------------
28.03.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for thecontent of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 202
Fax: +49 (0)30-72 61 62 222
E-mail: anna.augar(at)yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
---------------------------------------------------------------------
117150 28.03.2011
Datum: 28.03.2011 - 09:22 Uhr
Sprache: Deutsch
News-ID 33601
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 212 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: YOC buys French mobile advertising company MobilADdict Sàrl"
steht unter der journalistisch-redaktionellen Verantwortung von
YOC AG (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
