Thinknear Report Reveals Industry Improvement in Location Accuracy
Second Location Score(TM) Index Indicates Improved Industry Focus on Data Quality
(firmenpresse) - SUNNYVALE, CA -- (Marketwired) -- 09/15/14 -- by Telenav (NASDAQ: TNAV), today announced the results of its second , an industry-leading initiative to measure the accuracy of location data used in mobile advertising campaigns. This latest report was first covered in . The Location Score Index is a quarterly report from Thinknear. It is the benchmark for measuring the accuracy of location data in the mobile industry. Since publishing its , the industry has made moves to improve location data quality. In July, the IAB published "" and, in August, the MMA launched its .
To compile its second quarterly report, Thinknear sampled and analyzed data from more than one billion ad impressions and performed location accuracy tests on more than 500,000 consumer ad experiences during the quarter. The industry Location Score increased from 49 in Q2 2014 to 55 in Q3 2014, a 12 percent improvement in location accuracy. Thinknear scores location on a 100-point scale, in which highly accurate data is scored more heavily than less accurate data. The higher the score, the more difficult it is to improve.
"The Location Score Index is forcing the industry to make changes to improve accuracy," said Eli Portnoy, President of Thinknear. "Our goal in launching the first Index was to increase marketers' awareness and encourage the industry to improve the quality of data. We are pleased to see that app developers, networks and platforms selling location information are increasing the quality of that data in order to push the market forward. We expect continued improvements in location accuracy each quarter."
"Location is the foundation of an increasing percentage of mobile audience targeting," said Greg Sterling, vice president of Strategy & Insights at Local Search Association. "The Location Score Index is thus an important tool to give marketers and brands visibility into whether what they paid for is actually what they're getting."
For more information about Thinknear's Location Score, and to download the full Location Score Index for free, please visit: .
Thinknear is a location technology company and full-service mobile advertising network focused on delivering amazing advertising campaigns for agencies, brands and consumers. Thinknear's platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, precision matters, and as a division of Telenav, Thinknear leverages exclusive access to over 14 years of proprietary location data. To learn more, please visit and follow on Twitter.
Telenav is a leading provider of location-based platform services. These services consist of our map and navigation platform and our advertising delivery platform. Our map and navigation platform allows Telenav to deliver enhanced location-based services to developers, auto manufacturers and end users through various distribution channels, including wireless carriers. We use our map and navigation platform as the basis for delivering enhanced mobile applications such as our industry leading mobile navigation.
Copyright 2014 Telenav, Inc. All Rights Reserved.
"Telenav," "Thinknear," the Thinknear logo, "telenav.com," and "thinknear.com" are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.
TNAV-C
Jill Ivey
WIT Strategy for Thinknear
215.806.2951
Cynthia Hiponia and Alice Kousoum
The Blueshirt Group for Telenav, Inc.
408.990.1265
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Datum: 15.09.2014 - 16:09 Uhr
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