Winners of 2014's Best Direct Response Marketing Campaigns Honored at the Moxie Awards Gala
Direct Response Industry Professionals Recognized for Their Achievements in a Variety of Categories
(firmenpresse) - WASHINGTON, DC -- (Marketwired) -- 09/19/14 -- Electronic Retailing Association (ERA) announces Moxie Award winners for the best direct response marketing campaigns of 2014.
The is one of the must-attend events of the year for direct response marketers around the world. Professionals in the direct response industry gather at the Gala to recognize the year's best campaigns in a variety of categories, such as television, radio, online, and mobile marketing.
"We commend the work of those who submitted their campaigns in each category for the 2014 Moxie Awards," said Julie Coons, President and CEO of ERA. "It is an honor to recognize the winners for their achievements and we look forward to watching them and others in the industry continue to succeed."
Guests attended the Moxie Awards Gala to enjoy dinner and live music before the awards ceremony on Thursday, September 18th, at Wynn Las Vegas. Winners include:
Meaningful Beauty,
ZUMBA Incredible Results, Dragonfly Productions
Proactiv+, Guthy-Renker
no!no! Wow Factor, Schulberg MediaWorks
Proactiv+ Adam Levine Pre Roll, Guthy Renker
CTCA: Karyn Marshall, Havas Edge
Proactiv+, Guthy Renker
Premera Blue Cross - "Have You Heard", Envision Response
Medifast - Testimonials, R2C Group
MaxiClimber, Concepts TV
WEN, Guthy-Renker
Proactiv+, Guthy-Renker
Wolfgang Puck Pressure Oven, Brand New Media
USO "Mike Martinez," Havas Edge
Positec - WORX Air, R2C Group
Pressure Cooker, Tristar
Positec - WORX Air, R2C Group
Pocket Hose Ultra,
Weider Ruthless, Icon Fitness Studios
Brooke Burke for Sheer Cover, Guthy-Renker
John Cremeans for Oasis Sphere, TMGTV
ZUMBA! Incredible Results, Dragonfly Productions
Meaningful Beauty, Guthy-Renker
Ronco Pocket Fisherman, Bluewater Media
Harvest Cookware Pressure Pro, Bluewater Media
To learn more about the Moxie Awards Gala, please visit .
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.
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Mari Escamilla
Marketing Maven
Tel. 310-341-7352
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Datum: 19.09.2014 - 18:33 Uhr
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