Social Media And Entertainment For The Next 3.5 Billion
(firmenpresse) - Social Media And Entertainment For The Next 3.5 Billion
migme is a social entertainment platform targeted at the worlds next wave of Internet users - the 3.5 billion people in emerging markets. The platform offers chat, content, and blogging services to acquire new users, with a vibrant, successful and growing virtual goods economy for monetisation. Virtual goods that generate revenue include gifts, games, avatar items, emoticons and stickers.
The migme platform is currently available on Android, WAP, Web & J2ME, with future updates anticipated to include Blackberry and iOS.
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Primary Stock Exchange (Australia - ASX) ---migme LimitedASX Code ---MIGWertpapierkennnummer--A117ABDeutsche-bourse---WELAIssued capital---251 million ordinary shares Market Cap. ---AU$83 million (Est. $58m) Investor----http://company.mig.meWebsite ----http://www.mig.me
Board & ManagementChairman---Howard DawsonCEO and Executive Director -Steven GohExecutive Director--Charles Yen-Chang PanNon-executive Director --Yichin LeeNon-executive Director --Andy ZainNon-executive Director --Dmitry LevitNon-executive Director--John Lee
Top ShareholdersBig Build Enterprises Ltd --19.9%Founder & Board members -16.3%Employees---15.0%
Highlights
- Experienced management team
- Strategic cornerstone investor FIH Mobile (part of Foxconn Technology Group), with record of success
- alivenotdead.com - access to over 1,800 celebrity artists
- Proven monetisation model
- Open platform provides a plug & play ecosystem to enable easy bolt-on acquisitions
- Pipeline of acquisition / strategic relationships to deliver rapid growth
The Market
The goal is to be the social entertainment platform and ecosystem for the next 3.5 billion Internet users. Mobile Internet adoption, in the emerging markets of Asia, Africa and India, is on a massive growth inflection point as low-cost Android smartphones start proliferating these markets.
According to the GSMAs The Mobile Economy 2013 report, mobile communications has now reached almost half of the worlds population. A billion mobile subscribers were added in the last 4 years, and there are still many adults and young people who would appreciate the social and economic benefits of mobile technology but are unable to access it. This highlights a huge opportunity for future growth and a challenge to all players in the industry ecosystem to expand the scope of products and services to tap this demand. The report predicts that in the next few years, we will see the continued growth of mobile with a further 700 million subscribers expected to be added by 2017 and the 4 billion mark to be passed in 2018.
Both the Chinese market and the first world of US, Europe and Australia are now considered mature markets in mobile telephony. The GSMA report notes that the emerging markets are the major engines of mobile connection and subscriber growth - in particular in the Asia Pacific - will add nearly half of all new connections between now and 2017 (1.4 billion).
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http://www.idc.com/prodserv/smartphone-os-market-share.jsp
In these emerging markets, smartphone penetration is starting to accelerate with the advent of low cost smartphones from popular regional brands like Xiaomi, Andromax who use the Android mobile operating system. These low cost Android smartphones have a significant costs advantage as when compared to the likes of the iPhones, which can be 5 or more times more expensive.
These low cost Android smartphones are beginning to proliferate the emerging markets. migme has positioned itself well to capture this market. The migme Android based mobile product is designed to build a vibrant, conversational and entertainment - based platform for user interactions and monetisation activities.
Monetisation
The migme platform allows for monetisation activities such as virtual gifts, gaming, emoticons and stickers. This is different from the advertising - centric models in other social media companies such as Facebook and Twitter.
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This monetisation model centres on revenue sharing with the content providers (eg. including artists and entertainers), which is more similar to companies such as Tencent and Weibo.
In emerging markets, copyright issues plague artists so this alternative income generation has proven to be highly attractive and rewarding for artists. Early providers have shown that user engagement with the artists on the migme platform has been richer and bigger than their following on competing platforms like Facebook or Twitter.
MilestonesAug 2013 - Android client beta launch User acquisition opportunities with Android mobile client Jan 2014 - RTO agreement to list on ASX in AustraliaAccess to capital markets Feb 2014 - Acquisition of alivenotdead.comAccess to 1,800 celebrity artists to build the conversational and entertainment platform Apr 2014 - Strategic investment from FIH (Foxconn) Access to mobile handsets at the manufacturing level, with reach into almost 2/3 of the global mobile ecosystem Jun 2014 - Android client - open platform updateRebrand of product to the name migme to reflect a repositioning to focus on social entertainment
Aug 2014 - Listing on ASX in Australia Access to working capital and monthly average users (MAU) exceed 5 million
Aug 2014 - Partnerships with leading Indonesian companies Smartfren, Trikomsel and Spice Global Access to leading telecommunication and retail distribution providers including 12 million subscribers via Smartfren and 1,200 retail store outlets via Trikomsel.
The Opportunity
migme intends to accelerate growth using a strategy of platform building, handset pre-installations, organic growth, targeted acquisitions and strategic relationships - to increase monetisation. Key metrics for growth include:
1. Total number of users
2. User engagement (monthly active users - MAU) via interesting activities such as games, dating, popular content, blogging, karaoke
3. Monetisation via activities that grow users interactions and deepen engagement
4. Ecommerce via reducing the friction for payments and expanding the offerings
5.
migme has an open platform built and delivered on the latest low cost, scalable and open source technologies. The open platform is ready for expansion through OpenAuth, share buttons, media partnerships and acquisitions. This provides for the seamless integration of other applications and communities.
Important Notice & Disclaimer - This information sheet has been prepared by the management of migme Ltd (the Company) for general information and not as specific advice to any particular party or person. The information is based on publicly available information, internally developed data and other sources. Where any opinion is expressed in this information sheet, it is based on the assumptions and limitations mentioned herein and is an expression of present opinion only. No warranties or representations can be made as to the origin, validity, accuracy, completeness, currency or reliability of the information. The Company disclaims and excludes all liability (to the extent permitted by law) for losses, claims, damages, demands, costs and expenses of whatever nature arising in any way out of or in connection with the information, its accuracy, completeness or by reason of reliance by any person on any of it. Forward Looking Statements Disclaimer - The information sheet provided contain statements related to our future business and financial performance and future events or developments involving the Company that may constitute forward-looking statements. These statements may be identified by words such as expects, looks forward to, anticipates, intends, plans, believes, seeks,estimates,will,projectorwordsofsimilarmeaning.Wemayalsomakeforward-looking statements in other reports, in presentations, in material delivered to stockholders and in press releases. In addition, Company representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of the Companys management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond the Companys control, affect the Companys operations, performance, business strategy and results and could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or anticipated on the basis of historical trends. Due to rounding, numbers presented throughout this and other documents may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures. The documents provided in this information sheet include supplemental financial measures that are or may be non-GAAP financial measures.
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" alt="QSOLAR signs U.S. Distribution Agreement for specialty products and receives initial sales orderDatum: 25.09.2014 - 13:09 Uhr
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