Publicis Groupe Acquires Italy's Leading Social Media Agency, Ambito5
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES ITALY'S LEADING SOCIAL MEDIA AGENCY, AMBITO5
Publicis Groupe [Euronext Paris: FR0000130577] announces the acquisition of
leading social media agency, Ambito5, in Italy.
Founded in 2003 by Max Brondolo, Ambito5 is an innovative agency whose mission
is to create, develop and activate social experiences - online and offline that
help grow business and brands. With 45 employees, Ambito5 works with some of the
world's top brands - such as Costa Cruises, Barilla, DirectLine, L'Oréal,
Decathlon, Metzeler and Swatch - helping them create highly effective social
communications.
The agency will be fully integrated into Saatchi & Saatchi Italy, consistently
ranked as the most awarded creative agency in Italy at the Cannes Lions Festival
and The Italian Art Directors Club. Since 2011, Ambito5 has been closely
partnering with Saatchi & Saatchi Italy on key clients including Toyota, Lexus,
Enel, Procter & Gamble, Intesa Sanpaolo and Ferrarelle.
Current General Manager of Ambito5, Giuseppe Mayer, will maintain his role,
while founder Max Brondolo will take on the role of President of the Board of
Directors. Saatchi & Saatchi Italy's CEO Giuseppe Caiazza will become Member of
the Board of Directors with delegation of powers.
Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and Saatchi & Saatchi + Duke
France, and Head of Automotive Business for Saatchi & Saatchi EMEA said: "We are
very proud that the Groupe has chosen to integrate Ambito5 into Saatchi &
Saatchi Italy. We are confident that this addition will further strengthen our
creative and digital leadership in Italy, allowing us to develop ideas together
with our clients to engage and excite an increasing number of people around the
world."
Brondolo added: "We have been looking for a way to bring a global dimension to
our vision and services for some years now. Today, becoming part of the Saatchi
& Saatchi Worldwide network is as exciting as it was when I founded Ambito5 ten
years ago. A future of great creative work together in an inspiring and engaging
environment is ahead of us."
Justin Billingsley, COO of Saatchi & Saatchi EMEA continued: "We are delighted
to be officially bringing Ambito5 into the Saatchi & Saatchi fold in EMEA. Their
social expertise combined with the creative brilliance and existing digital
capabilities in Italy, make for an extremely powerful combination. This
acquisition is the latest marker of our ongoing transformation across a region
that has been steadily gaining momentum over the past 18 months."
The acquisition of Ambito5 follows a succession of key digital additions to
Saatchi & Saatchi in the last year, including zweimaleins in Germany, Synergize
in South Africa, Interactive Solutions in Poland and Outside Line in the UK.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising
(BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs 63,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About Saatchi & Saatchi Italy
Saatchi & Saatchi Italy is part of the Saatchi & Saatchi Network which has 130
offices with more than 6000 employees. In Italy there are two full-service
offices, one in Milan and one in Rome, and more than 170 employees. Creativity
is behind Saatchi & Saatchi Italy's success. The Agency has been in fact the
most awarded Italian agency at Cannes Lions International Festival of Creativity
ver the last 3 years, with 17 Lions including 9 Gold, and also is the most
awarded agency at the Italian Art Directors Club. The successes achieved through
creativity are combined with those obtained from a business point of vire, which
see in 2014 for Saatchi & Saatchi Italy a growth estimated at +10% compared to
2013. Amongst its major clients: Calzedonia, Club Med, Enel, Fater, Ferrarelle,
Fincantieri, Groupama, illy, Intesa Sanpaolo, Lexus, Mutti, Negroni, Novartis,
Parmalat, Peroni, Procter & Gamble, Salmoiraghi & Viganò, Sofidel, Toyota,
Twinings, Visa e Whirlpool. In 2010 the Saatchi & Saatchi Italian group has
created Essense which main clients are Carrefour and BPM (Banca Popolare
Milano).
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83
Martine Hue Investor Relations + 33 (0)1 44 43 65 00
Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44
Saatchi & Saatchi Italy
Rachele Dottori Communications +39 02 7701 1
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Source: Publicis Groupe via GlobeNewswire
[HUG#1859475]
Unternehmensinformation / Kurzprofil:
Datum: 30.09.2014 - 08:30 Uhr
Sprache: Deutsch
News-ID 342615
Anzahl Zeichen: 6432
contact information:
Town:
Paris
Kategorie:
Business News
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