belboon-adbutler GmbH : belboon Affiliate Network Reports it's Best Ever Quarterly Results
(firmenpresse) - belboon-adbutler GmbH / Key word(s): Advertisement/Communication/
belboon-adbutler GmbH : belboon Affiliate Network Reports it's Best
Ever Quarterly Results
DGAP-Media / 31.05.2011 / 10:05
belboon Affiliate Network Reports it's Best Ever Quarterly Results
Berlin 31st May 2011 - belboon-adbutler GmbH has reported its highest ever
quarterly results for the first quarter of 2011 thanks to belboon, its
affiliate marketing network. The company saw its turnover increase by 36%
on the previous year and by 31% on the last quarter of 2010. The average
quarterly turnover of financial year 2010 increased by around 43% based on
the previous quarter.
The development of belboon-adbutler GmbH, which is 100% owned by YOC AG, is
based on its international growth in the first quarter of 2011 and the
overall growth of the affiliate marketing sector. 'Our goals for
international expansion are the French and English speaking markets as well
as The Netherlands' explained CEO, Manuel Kester. 'In the last two years we
have already effectively carried out an expansion strategy. Our goal is to
continue from our success in the German speaking market and establish
ourselves as one of the leading affiliate marketing networks in Europe'.
The market conditions are favourable. According to statistics from OVK - a
German market research company for the internet sector - spending for
affiliate networks in Germany alone is continuing to grow. In 2011 the OVK
predicted an increase of 10% to 373 million EUR. The OVK also predicted an
increase of spending for general online marketing to reach 6,230 million
EUR this year.
An additional driving force for belboon's growth in the first quarter of
2011 has been the marketing channels of performance display advertising as
well as re-targeting. The affiliate network delivers performance display
advertising as well as re-targeting as a full service provider. All
providers of performance display advertising are signatories to the BVDW
e.V (German Federation of Digital Business) code of conduct. The advantage
for belboon customers is advertising space on premium web platforms and
increased visibility on a performance based business model.
The results posted by belboon-adbutler GmbH go alongside the very good
quarterly results reported by the YOC Group. YOC AG reported first quarter
turnover of 8.9 million EUR, a record quarterly result for the company. The
basis for their success has been the growth of mobile technology and media
- which belboon belongs to. As a part of the YOC Group, the European leader
of mobile technology and media, the company is able to provide the highest
expertise and professional made-for-mobile affiliate marketing technology.
Mobile marketing in 2011 continues to be a much talked about topic for
experts in online marketing. Crucial for this has been the increasing sales
of smart phones. In 2010, every fourth German household owned a multimedia
device according to the Deloitte Report 'State of the Media Democracy - on
the road to the interactive media business'
CEO Manuel Kester expects even more positive growth figures from
belboon-adbutler GmbH as belboon continues develop within the growing
affiliate marketing sector 'With our record, quarterly turnover, we have
already made a great start into the 2011 financial year. Thanks to the
market conditions and, most importantly, our new internal structure we're
convinced that we will continue this success in the subsequent quarters.
Our service-orientated working methods, the performance display marketing
and re-targeting marketing channels and our modern technology which is also
integrated into the growing mobile affiliate marketing sector will help us
to push our success even further!'
Company information: www.belboon.com
Download releases: www.belboon.com/en/press-releases.html
Contact
belboon-adbutler GmbH
Corporate Communications
Martina Serwene
Karl-Liebknecht-Str. 1
10178 Berlin
Germany
Tel.: +49-30-726162-322
Fax: +49-30-726162-311
pr(at)belboon.com
www.belboon.com
About belboon-adbutler GmbH:
belboon-adbutler GmbH trades as belboon - the affiliate network of the YOC
Group. With around 1,300 partner programmes, belboon is one of the top
three affiliate networks in the German speaking market. belboon is
distinguished by its many years of experience, broad reach, market leading
technology as well as specialist innovation and competence. belboon can
guarantee its publishers as well as advertisers optimal performance as well
as a high degree of service. The belboon network was formed in 2009 with
the merger of the adbutler affiliate network (Founded in 2002) and
belboon(Founded in 2006).
End of Media Release
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126871 31.05.2011
Datum: 31.05.2011 - 10:05 Uhr
Sprache: Deutsch
News-ID 34269
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