Publicis Groupe Seals Strategic Investment in Matomy, World Leader in "Pure" Performance Based Advertising
(Thomson Reuters ONE) -
10/13/14
PRESS RELEASE
PUBLICIS GROUPE PROPELS INTO THE FUTURE OF PERFORMANCE-BASED ADVERTISING WITH A
STRATEGIC INVESTMENT IN MATOMY,
THE WORLD LEADER IN "PURE" PERFORMANCE BASED ADVERTISING
Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] has sealed a strategic
partnership with the world's leading digital performance-based advertising
company, Matomy Media Group Ltd., by acquiring 20% of Matomy's shares at a price
of 227 pence per share. In addition, Publicis Groupe has been granted an
irrevocable option to acquire a further 4.9% of Matomy's shares. Through this
investment, Publicis Groupe, known for pioneering innovation, will continue to
build the largest palette of top-performing, world-class marketing tools for its
clients.
With a market capitalization of $327 million, Matomy is a global leader in
digital performance-based advertising, one of the most complex facets of online
marketing, requiring an intricate understanding of customer behavior and
acquisition in the digital age. Founded in 2007 and headquartered in Tel Aviv,
Matomy has grown rapidly in recent years, maintaining a sustainable and highly
profitable financial model that has enabled the company to achieve positive
adjusted EBITDA every year since 2008.
The company is today present around the world, counting nearly 400 experts
worldwide. Matomy boasts more than 1,600 active clients, including American
Express, HSBC and Experian, in addition to 16,000-plus registered digital media
sources and operations in more than 100 countries.
Matomy's performance-based approach to digital advertising includes an
integrated multi-channel performance platform, proprietary core technology and
tools for third-party media sources. Through this approach, advertisers have a
single point of contact across all major digital media channels, fueled by big
data that reaches targeted consumers and provides measurable results. Matomy
charges its customers only if it achieves certain pre-defined measurable results
- such as sales, consumer acquisitions, leads and mobile app installations - or
"pure" performance. The "pure" performance model is currently a $12 billion
market, forecast to reach $45 billion-$60 billion by 2020, according to the IAB
Online Performance Marketing Study.
In July 2014, Matomy completed its initial public offering on the London Stock
Exchange, and since has seen its first-half net profit quadruple, boosted by
increased mobile and video activity. For the three-year period ended December
31, 2013, Matomy's revenues increased to $193.5 million from $106.7 million,
i.e. a capitalized growth rate of 34.7%. This increase in revenues primarily
reflects $50.4 million of revenues contributed by the 2013 Acquisitions, of
which the majority related to the MediaWhiz business, commencement of activity
in the video media channel and growth driven by the significant increase over
the period in the number of its active customers to 1,557 from 861, and an
increase in the average spend per customer. Matomy had a strong first half of
2014, with revenue improving by $10.3 million, to $107.6 million on a US GAAP
basis (H1 2013: $97.3 million).
Matomy Chairman Ilan Shiloah said: "We are seeing an impressive transformation
in the digital advertising industry, and the pure performance advertising space
is an area of high growth potential fueled by innovation and technology across
all channels. Our vision is to build the best performance media company in the
world, and together with Publicis Groupe becoming our largest shareholder, we
will be able to create a more mature and sustainable ecosystem, providing
marketers with an unprecedented ability to accurately engage, acquire and retain
customers."
Maurice Lévy, Chairman and CEO, Publicis Groupe, added: "Tel-Aviv is second only
to the Silicon Valley in technological innovation and patents. Matomy is fueled
by the innovators and technology experts of Israel and has quickly risen to the
top of this important market by creating a world leading, state of the art
platform. At Publicis Groupe, we make it a priority to invest in the brightest
and most promising talents and technology that will give our clients around the
world unrivaled access to these services. We have pioneered and invested in new
technology, open platforms, and partnerships. With Matomy, we will continue to
build and promote an open environment for the exchange of ideas and innovation,
essential to staying on top in today's transformational digital age."
Rothschild acted as the exclusive financial advisor to Matomy core shareholders.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising
(BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs 63,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About Matomy
Matomy Media Group (LSE: MTMY) is a global digital performance-based advertising
company. Working across Web, social media and mobile platforms, Matomy Media
Group offers advertisers, networks and publishers a range of opportunities
integrated through one gateway, including an award-winning affiliate network,
display ad network, mobile advertising solutions, email marketing, search and
social marketing, video and virtual currency platforms.
For more information visit www.matomy.com and follow Matomy on
Facebook www.facebook.com/matomymediagroup
+--------------------+--------------------------+-------------------+
| Publicis Groupe | | |
+--------------------+--------------------------+-------------------+
| Peggy Nahmany | Corporate Communications | +33 1 44 43 72 83 |
+--------------------+--------------------------+-------------------+
| Martine Hue | Investor Relations | +33 1 44 43 65 00 |
+--------------------+--------------------------+-------------------+
| Stéphanie Constand | Investor Relations | +33 1 44 43 74 44 |
+--------------------+--------------------------+-------------------+
| | | |
+--------------------+--------------------------+-------------------+
| Matomy Media Group | | |
+--------------------+--------------------------+-------------------+
| Keith Trivitt | VP, Marketing Global | + 1 646 264 0144 |
+--------------------+--------------------------+-------------------+
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1862289]
Unternehmensinformation / Kurzprofil:
Datum: 13.10.2014 - 08:00 Uhr
Sprache: Deutsch
News-ID 343383
Anzahl Zeichen: 8604
contact information:
Town:
Paris
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 138 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Publicis Groupe Seals Strategic Investment in Matomy, World Leader in "Pure" Performance Based Advertising"
steht unter der journalistisch-redaktionellen Verantwortung von
Publicis Groupe (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
