Aquto Recognized by Fierce Innovation Awards: Telecom Edition Finalist
Sponsored Data Service Recognized for Innovative Approach to Mobile Monetization
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 11/04/14 -- , the leading provider of sponsored data monetization services for wireless carriers today announced that is has been selected as a finalist in this year's Fierce Innovation Awards: Telecom Edition, an operator-reviewed awards program from the publishers of FierceWireless, FierceTelecom and FierceCable. Aquto's Sponsored Data Monetization Platform was recognized as a finalist in the BSS/OSS category.
Aquto works with carriers around the world -- including , Verizon and -- to enable users to gain access to mobile data through third-party sponsorships. Brands such as , Hotels.com, Unilever and many major app publishers including Zeptolabs, maker of the popular game 'Cut the Rope,' work with Aquto to provide users with access to more mobile data. Over 90M subscribers are currently eligible for Aquto's service and the company's footprint continues to grow as more carriers come on board.
"We're incredibly pleased with this recognition," said Susie Kim Riley, founder and CEO of Aquto. "Our service is the first of its kind value-exchange platform for carriers and represents a significant milestone for the industry. Brands, app publishers and digital marketers benefit from increased mobile engagement, consumers from the data and carriers from increased data revenue. It's a win for everyone."
Finalists' applications were judged by an exclusive carrier-only panel of executives from AT&T, CableLabs, Cablevision System Corporation, Comcast, Cox Communications, Inc., Orange, Sprint, TeliaSonera International Carrier, and Verizon. Full profiles of the judges can be found at .
All applications were evaluated based on the following criteria: technology innovation, financial impact, market validation, compatibility with existing networks, end-user customer experience, and overall level of innovation.
Aquto is the first solution that gives consumers more mobile Internet in exchange for engaging with mobile content. Aquto's operator partnerships include Verizon, AT&T and Vodafone. Founded in 2012 with headquarters in Boston, the company provides businesses a frictionless way to improve the effectiveness of mobile campaigns -- from advertisements to m-commerce and app engagement -- while providing a valuable new service to mobile subscribers. For more information, visit or follow on Twitter.
FierceMarkets, a wholly owned subsidiary of Questex Media Group, is a leader in B2B emedia, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets' wide array of publications reaches more than 1.3 million executives in more than 100 countries.
Greg Peverill-Conti
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Datum: 04.11.2014 - 14:00 Uhr
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