Adroit Digital Study Reveals Hispanic Online Shopping Insights to Help Advertisers Fine-Tune Holiday Campaigns for the Peak Shopping Season
54% Respond to Remarketing Ads, Showing Marketers Should Strongly Target Cart Abandonment for the Hispanic Segment This Holiday Season
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 12/02/14 -- , which leverages the industry's largest pool of shared shopper data to drive marketing results for global agencies and brands, has released the results of a new survey examining how Hispanic consumers shop online and their attitudes toward digital advertising.
The report looked at which online channels Hispanics use to shop, what motivates them to complete a purchase and how marketers can increase conversion rates for this segment. These fresh insights on Hispanic shoppers will be of value to marketers in the midst of their holiday campaigns.
report indicates that while other data illustrates impressive mobile adoption among Hispanics, 72% of respondents prefer to shop online using a PC, as opposed to a tablet or smartphone. Additionally, 64% of those surveyed said they'll abandon carts when surprised by higher-than-expected fees and shipping costs.
Additional highlights from the study include:
54% of respondents would be receptive to an online ad after they've visited or purchased from that retailer's site
54% of survey participants are more likely to return to a retail site and complete a purchase if they receive an online ad, email, text message or mobile push notification
43% say both online display and TV ads are most likely to influence purchase decisions
74% of respondents said free shipping is the incentive that would prompt them to purchase from one retailer over another
16% said they don't shop on mobile devices
71% of respondents are compelled to hit the "Purchase" or "Submit Payment" button if the website and payment process is secure
"The Hispanic population in America has grown by nearly two-thirds since 2000, and Hispanic shoppers currently command $1.3 trillion in spending power, making them a valuable audience for retailers to attract and retain," said Jacob Ross, President of Adroit Digital. "However, there are some anomalies retailers need to keep top of mind when targeting this audience. While Hispanics may be heavy users of mobile, when it comes to online shopping, our research shows the majority, 72%, still prefer their PCs as opposed to a mobile device. Also, as Hispanics increasingly become acculturated, the ability of digital marketers to properly identify and target the Hispanic shopper beyond off-the-shelf, third-party data segments will be crucial."
and access Adroit Digital's previous reports .
Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with leading marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.
Marci Stone
Account Manager
Matter Communications
O - 978.518.4519
C - 603.205.6344
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 02.12.2014 - 14:30 Uhr
Sprache: Deutsch
News-ID 356612
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Diese Pressemitteilung wurde bisher 162 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Adroit Digital Study Reveals Hispanic Online Shopping Insights to Help Advertisers Fine-Tune Holiday Campaigns for the Peak Shopping Season"
steht unter der journalistisch-redaktionellen Verantwortung von
Adroit Digital (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
