Publicis Groupe Strategic Update - 2018 Objectives
(Thomson Reuters ONE) -
12/04/14
PRESS RELEASE
PUBLICIS GROUPE: FROM A DIGITAL LEADER TO A BUSINESS, MARKETING AND
COMMUNICATION TRANSFORMATION LEADER,
GROWTH OBJECTIVES UPGRADED,
MARGIN IMPROVEMENT CONFIRMED
In its webcast communication with analysts and investors today, December
4, 2014, Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] presented its
strategic update following its Investor Day in London held on April 23, 2013.
A Disrupted World
Technology is enabling consumers in new ways due to mobile, social and other
platforms leading to an empowered age. It is also dissolving the barriers
between industries and blurring the differences between media channels and
communication and commerce, leading to a converged era.
The Transformed Publicis Groupe
In this disrupted world of an Empowered Age and Converged Era, clients have
never been as uncertain, confused and worried about their brands, their
organization and their future business models. Consumers are more empowered than
ever. Publicis Groupe is uniquely positioned to:
* Tell stories and build brands
* Identify, segment and distribute stories across all screens
* Deliver tech enablement, commerce and CRM at scale
* Deliver insights, strategy, content and creativity through a totally new
organizational framework
Maurice Lévy, Chairman and CEO, stated: "We are experiencing radical changes in
consumer behavior and truly overturned business models under the impulse of
digital. Beginning in 2006, we anticipated this transformation and heavily
invested in order to best serve our clients and help them face these enormous
changes. The speed of innovation and the leakage of digital in every economic
sector are driving us to reposition Publicis Groupe in order to be able to bring
our clients, a radically new model, of delivering all of the services they need
in order to face this inescapable transformation of business models, in ways
they can stay relevant in the minds of consumers and in their own
industries. Thus the importance of including consulting, technology, data and
algorithmic models in an alchemy that is powered by creativity. The additional
new capabilities in consulting and technology delivered via new ways of working
makes Publicis Groupe a unique company in its field, who will be able to grow
faster than the market, while improving its margins."
2018 Objectives
2015 growth recovery is on its way. Growth objectives are annually upgraded to
200bp above the industry average as of full year integration of the proposed
Sapient acquisition (2016). The original 100bp are enhanced with the
contribution of Sapient, which represents 100bp. The Groupe's margin
announcement of 200bp to 400bp is confirmed. On rebased performance numbers,
including the proposed Sapient acquisition, the starting point of 2012 is now at
15.3%. Enhancement will lead from 17.3% to 19.3% in 2018.
Financials
* ORANE early redemption subject to the May 2015 AGM approval. The ORANE will
be repaid through the use of treasury shares and share buyback (50/50) which
will then be cancelled. This transaction will be accretive.
* Dividend: Publicis Groupe confirms a payout ratio moving progressively from
35% in 2015 to 42% in 2018.
* A quick deleveraging through strong recurring cash flows. The Publicis
Groupe financial policy is fundamentally based on current rating maintained
by the Groupe and an average Net Debt/EBITDA ratio at a maximum of 2.0.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising
(BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs more
than 63,000 professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83
Martine Hue Investor Relations + 33 (0)1 44 43 65 00
Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44
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other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1877282]
Unternehmensinformation / Kurzprofil:
Datum: 04.12.2014 - 14:34 Uhr
Sprache: Deutsch
News-ID 357346
Anzahl Zeichen: 5807
contact information:
Town:
Paris
Kategorie:
Business News
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