Cartesian Launches Managed Analytics to Help MVNOs Drive Customer Engagement and Value
(Thomson Reuters ONE) -
LONDON and OVERLAND PARK, Kan., Dec. 4, 2014 (GLOBE NEWSWIRE) -- Cartesian(TM)
(Nasdaq:CRTN), a specialist provider of consulting services and managed
solutions to the global communications, technology and digital media industries,
today announced the launch of its managed analytics offerings for mobile virtual
network operators (MVNOs). As the MVNO model evolves, service providers need to
seek new approaches to increase customer engagement and drive growth.
Built on Cartesian's award-winning Ascertain® platform, Cartesian's Managed
Analytics solution provides the ability for MVNOs and sub-brands to cost-
effectively gather real-time insights and business intelligence from disparate
systems and data warehouses across the business. Cartesian's solution builds on
more than 10 years of practical experience, helping numerous clients understand
wholesale opportunities and business models for MNOs, MVNOs and MVNEs. Cartesian
MVNO work extends through the US, Europe, Middle East, Asia and Africa, and
across a wide range of segments including retail, fixed operator, media, ethnic
and enterprise.
"MVNO and sub-brand entrants worldwide must seek new ways to innovate,
differentiate and minimize their cost bases, as they increasingly move away from
the traditional Telco model. To ensure longevity there is a need to use
analytics and digital toolsets to increase customer engagement and ultimately
customer lifetime value," states Mike Greening, VP with Cartesian. "While many
players are starting to digitize elements of the customer experience, there
remains a long way to go in order to fully capture the potential of this
transformational activity. Real-time access to mission-critical data and
insights provides an untapped opportunity for MVNOs to optimise their sales and
operational performance."
Leveraging Cartesian's Managed Analytics modules, such as Sales & Marketing,
Customer Value Management, Network Expansion and Product Management, the company
can address client-specific use cases to rapidly deliver transparent and
actionable insights so that MVNOs can more effectively compete and manage their
streamlined operations.
For many years Cartesian has been providing rapidly scalable launch and in-life
support for both MVNO entrants and mobile operators seeking to host MVNOs and
sub-brands. From initial strategy and business case sign-off, through to
technical design, build and commercial implementation Cartesian has provided end
to end support for its MVNO clients.
About Ascertain:
Ascertain is an award-winning, proven proprietary software platform that has
been deployed at numerous communications providers over its thirteen-year
history. Ascertain-enabled solutions are designed to address specific industry
challenges and combine best-in-class technology with years of industry
experience to solve some of our clients' most challenging problems.
http://www.cartesian.com/offerings/managed-solutions/#ascertain
About Cartesian, Inc.
Cartesian, Inc. (Nasdaq:CRTN) is a specialist provider of consulting services
and managed solutions to leaders in the global communications, technology and
digital media industries. Cartesian provides consulting in strategy, execution
and managed solutions to clients worldwide. The company has offices in Boston,
Kansas City, London, New York and Washington. For more information about the
company and its services, visit www.cartesian.com.
The Cartesian logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=23353
CONTACT: Brainerd Communicators
Ray Yeung (Media)
yeung(at)braincomm.com
Corey Kinger (Investors)
kinger(at)braincomm.com
212.986.6667
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Source: Cartesian, Inc. via GlobeNewswire
[HUG#1877419]
Datum: 04.12.2014 - 17:04 Uhr
Sprache: Deutsch
News-ID 357408
Anzahl Zeichen: 4644
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