Publicis Groupe Acquires Relevant24
(Thomson Reuters ONE) -
Publicis Groupe [Euronext Paris: FR0000130577, CAC40] announced today the
acquisition of Relevant24 (R24), a leader in creating original, multi-media
branded content in real-time to help make brands relevant every day. Based in
Boston, MA with an office in Venice, CA, R24's 23-person staff provides
expertise in leveraging real-time consumer insights with a daily publisher
process for original content creation. The team does so with a war room model
comprised of experts who identify trends daily, bring forward what's relevant,
and apply judgment and sensibility to create original multi-media branded
content as insights, events, trends and conversations unfold.
As $44B a year is spent on content marketing, according to the Custom Content
Council, R24's successful approach to results-driven, high-quality original
content at the speed of relevancy has provided clients with 5x the average reach
in earned media, more than doubling engagement across all social channels.
R24 will be aligned with Starcom MediaVest Group (SMG) and immediately plugged
in as the real-time content infrastructure to the current SMG content solutions
businesses. This will boost SMG's content creation capability; expand
CONTENT(at)SCALE, SMG's proprietary next generation platform that enables marketers
to automate and distribute quality content from many of the world's best
publishers in real-time; grow SMG's paid social business; and provide a
formidable end-to-end offering in real-time, relevant brand storytelling across
all consumer channels.
R24 Founders, CEO Marc Gallucci and President Lane Murphy, will maintain their
respective roles and Gallucci will join SMG's Global Leadership Council. R24
will retain its name, management team and structure and operate as a standalone
unit within Starcom MediaVest Group.
Marc Gallucci, CEO of R24, said: "Our mission is to close the relevancy gap for
brands. Consumers are giving valuable insights daily and we're making this data
actionable through striking a balance of speed and quality along with unearthing
the right data each day. We are excited to bring our expertise to SMG and its
clients."
Laura Desmond, CEO of Starcom MediaVest Group, said: "This move enables SMG to
gain new advantages, extend our leadership and activate against our future in
content solutions. The landscape offers huge opportunity to capture data in real
time and create a new paradigm in the strategic process, ensuring that messaging
and distribution comes together in a way that is live, personalized, agile and
tech-enabled."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising
(BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs more
than 63,000 professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences
matter. They enhance lives and build brands. We bring brand experiences to life
through SMG's three global award winning agency brands: MediaVest, Starcom and
Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions
International Festival of Creativity. SMG was also named Festival of Media
Global Network of the Year for the second year in a row, and the fourth time in
the last six years. Ranked the number one global media network in billings in
the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of
human experience strategists, investment specialists, content creators and
digital & technology experts. With over 8,000 employees in 130 offices
worldwide, SMG partners with the world's largest marketers including The Coca-
Cola Company, P&G, Samsung, and Walmart, as well as new establishment brands
including Spotify, Twitter and Airbnb. SMG is part of Publicis Groupe [Euronext
Paris FR0000130577, CAC 40], one of the world's leading communications groups.
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83
Martine Hue Investor Relations + 33 (0)1 44 43 65 00
Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44
Starcom MediaVest
Group
Lauren Hurvitz Corporate Communications +1 (917) 683-5118
Abby Dow Corporate Communications +1 (847) 899-6287
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1879323]
Unternehmensinformation / Kurzprofil:
Datum: 11.12.2014 - 17:45 Uhr
Sprache: Deutsch
News-ID 358949
Anzahl Zeichen: 6231
contact information:
Town:
Paris
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 205 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Publicis Groupe Acquires Relevant24"
steht unter der journalistisch-redaktionellen Verantwortung von
Publicis Groupe (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
