The Power of Innovation
Viktor Dreher, a german student designed a complete new shop-principle: Clandistine Kale
It is able to present products in a way that even non purchase-interested groups notice them attentively!
Clandistine Kale: A new era of cheapness(firmenpresse) - The main idea of his advertising platform is to display a few non-real, attractive dummy offers in opposition to real, advertised ones and to recompense the Finder for searching them. The Jackpot is the recompensing sum.
Each non-real offer has a picture, description and price. Thus it can not be differenced from a real one. The only difference is the "link-direction". Each non-real offer is linked to a special site, where visitors can recognize the finding.
The motto "Every cheap product could signify the jackpot" allows to an advertising person to get a huge attention by offering a cheap product. With several product advertisements originates a unique product collection with unbeatable prices.
In short: The purposed procedure for visitors is to difference between cheap and not attractive offers with the intention to win the jackpot.
Even with no success to discover the jackpot people will come over and over again to profit from the offers. The incentive to find the jackpot will not be forgotten. It has the same sense to search the money or to look for a good offer. Partially without any intention one also becomes persuaded to buy something. People find things which are still absent in the own household or they have not thought at them yet.
In short: It is searched longer, especially in areas with less own knowledge, consequently people get new ideas.
The underlying trick is thereby that nobody knows which products are non-real and how cheaply they are offered. The Jackpot enhances the personal interest to obtain a profit and motivates additionally to reach something for oneself. Besides it is the ideal bait for the whole platform.
(source: http://www.clandistinekale.com)
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Unternehmensinformation / Kurzprofil:
Datum: 20.09.2007 - 13:25 Uhr
Sprache: Deutsch
News-ID 362
Anzahl Zeichen: 0
contact information:
Contact person: Viktor Dreher
Town:
Limburg
Phone: 01742653683
Kategorie:
Various
Typ of Press Release: Personel
type of sending: send
Date of sending: 20.09.2007
Diese Pressemitteilung wurde bisher 1129 mal aufgerufen.
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"The Power of Innovation"
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