Thinknear Launches Native Programmatic Solution With Mopub
Native Mobile Ad Formats Now Available on Thinknear Campaigns
(firmenpresse) - SUNNYVALE, CA -- (Marketwired) -- 01/28/15 -- Thinknear by Telenav (NASDAQ: TNAV) today announced the availability of native ad formats as part of its location-based marketing platform. Thinknear is partnering with Mopub to deliver the programmatic ad units that offer opportunities for rich user engagements and a more seamless experience for mobile users. Native ad units allow marketers to play a greater role in the mobile user's experience by becoming a part of the content stream in a more relevant fashion than traditional mobile ads.
"Our partnership with Mopub allows us to deliver a great product for marketers," said Lucas Dickey, Thinknear's VP of Product. "We are able to leverage our location-based audience targeting capabilities and Mopub's native ad units to deliver a better experience for marketers and mobile users."
Thinknear is offering native as a part of the overall marketing approach that can be added as part of an existing mobile campaign. Native ads will be paired with Thinknear's location-based targeting tools to deliver even more contextually relevant ads. This is yet another tool to enable marketers to more effectively reach their audiences. Native ads offer the benefit of "in-stream" delivery, which creates a more seamless experience between content and advertisements for the consumer.
"Native advertising is increasingly more important to the digital ad ecosystem, as native ads see much greater engagement," said Loren Hillberg, president, Thinknear. "This partnership enables us to connect an emerging ad format with the proven benefits of location targeting that we have been consistently delivering to our clients for years."
Thinknear is a location-based marketing platform focused on delivering amazing mobile campaigns for agencies, brands and consumers. Thinknear's platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. As a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit and follow on Twitter.
Telenav is a leading provider of location-based platform services. These services consist of our map and navigation platform and our advertising delivery platform. Our map and navigation platform allows Telenav to deliver enhanced location-based services to developers, auto manufacturers and end users through various distribution channels, including wireless carriers. Our advertising delivery platform delivers highly targeted advertising services leveraging our location expertise.
Copyright 2015 Telenav, Inc. All Rights Reserved.
"Telenav," "Scout," "Thinknear" and the Telenav, Scout and Thinknear logos are registered and unregistered trademarks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.
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Datum: 28.01.2015 - 15:00 Uhr
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