The Hall of Fame Online Magazine Showcasing the Winners of the 2011 Bulldog Awards for Excellence in Media and Public Relations Campaigns Has Been Published
(firmenpresse) - OAKLAND, CA -- (Marketwire) -- 07/22/11 -- More than 100 winners of the 2011 Bulldog Awards for Excellence in Media and Public Relations Campaigns were summarized today in the Bulldog Awards .
Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.
This year's was awarded to Barilla for its "Share the Table: The Barilla Family Dinner Project" campaign. Judges awarded this campaign three Gold Awards -- for Best Company Positioning/Branding, Best Use of Personality/Celebrity, and Best Website Business/Consumer -- plus a Silver Award for Best Issue/Cause Advocacy Campaign. "This campaign won an extraordinary number of Bulldog Awards, but it's no surprise when you consider the strategic brilliance and the superb tactical implementation the company demonstrated," observed Bulldog Reporter publisher James Sinkinson. "The campaign is a picture-perfect example of the best PR can be -- both great for the product and great for society."
Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.
Other 2011 Bulldog Award Winners were:
awarded to Access Communications for Major League Baseball 2K10 Perfect Game Competition
awarded to Coyne PR for Milk-Bone Shows the World "Through a Dog's Eyes"
awarded to Coyne PR for Hard Rock International Celebrates Ringo Starr's 70th Birthday
awarded to Zebra Partners for Sapphire Energy: Making Green Crude a Reality
awarded to The Glover Park Group for Iberdrola Renewables REScuing the RES
awarded to Kaplow Communications for Kaplow and Avon: Launching the Hello Green Tomorrow Environmental Initiative
awarded to Lambert, Edwards, & Associates for SNAK-ing Success
awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
awarded to Widmeyer Communications for Simple Steps Save Lives: Profiles of Family Experiences on Behalf of the U.S. Consumer Product Safety Commission
awarded to Cone and Jockey International, Inc. for Jockey Signs Pro Football Quarterback Tim Tebow
awarded to Publicis Consultants USA for Libby's® 100% Pure Pumpkin from Nestlé USA
awarded to Weber Shandwick for American Airlines and the oneworld Alliance Win the Battle for Japan Airlines
awarded to LCO - Levine Communications Office, Liam Collopy, President, Lee Runchey, Senior Account Manager for How a 90-minute PR campaign changed a nation's opinion and a sporting superstar's public image overnight"
awarded to Barilla for Share the Table: The Barilla Family Dinner Project
awarded to RFBinder Partners for Dunkin' Donuts: Brewing a Winner in the Coffee and Breakfast Wars
awarded to MSR Communications for Dictionary.com: From Respected Reference Site to Mobile and Online Innovator
awarded to Landis Communications for California Academy of Sciences Best Education/Public Service Campaign: "More than a Museum: Revealing World-Class Scientific Leadership"
awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
awarded to Zeno Group for Know Your Stats about Prostate Cancer
awarded to Widmeyer Communications for Pool Safely: Driving the National Conversation on Pool & Spa Safety On Behalf of the U.S. Consumer Product Safety Commission
awarded to HL Group for Bolthouse Farms
awarded to Fineman PR for Fineman PR Cooks Up a Winner with Foster Farms' First-Ever West Coast Fresh Chicken Cooking Contest
awarded to RFBinder Partners and Dunkin' Donuts for Dunkin' Donuts: Brewing a Winner in the Coffee and Breakfast Wars
awarded to Hunter Public Relations for JELL-O "Give it a Giggle" Tour Spreads Happiness Across America
awarded to Hunter Public Relations for Project Cheddar Explosion - The Launch of Kraft Macaroni & Cheese Cheddar Explosion
awarded to RF Binder for Eat|Drink|Explore Malaysia Kitchen
awarded to Formula for KLA-Tencor
awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
awarded to RED PR for CND Shellac Launch
awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers
awarded to Maccabee Group and Hazelden for 4 Generations Overcoming Addiction
awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
awarded to Weber Shandwick for Think About Your Eyes Campaign Launch
awarded to USAA and Fleishman-Hillard for Auto Circle ™ - From the day you see it 'til the day you sell it
awarded to First Command and The Harbinger Group for First Command Financial Behaviors Index®
awarded to Flowers Communications Group for Wells Fargo African American Media Tour
awarded to Diamond Public Relations for Trick or Tweet
awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers
awarded to Widmeyer Communications for A Business Plan for America's Energy Future On Behalf of the American Energy Innovation Council
awarded to Barilla for Share the Table: The Barilla Family Dinner Project
awarded to Aurora Health for Health Reform
awarded to AirTran Airways & Cramer-Krasselt for "Skip the Stampede"
awarded to Berman and Company for HowMuchFish.com
awarded to Berman and Company for HumaneWatch
awarded to Porter Novelli Healthcare NY for the California Association of Marriage and Family Therapists for Good Health = Healthy Californians
awarded to Maccabee Group and Hazelden for 4 Generations Overcoming Addiction
awarded to Brookhaven National Laboratory with Tartaglia Communications for "Hot Quark Soup Stirs Up Massive News Coverage"
awarded to Edelman and Adobe for Adobe CS5 Launch
awarded to Inmedia Public Relations, Inc for ProDigits
awarded to Lane PR for Roundarch's Wizard
awarded to Rasky Baerlein for The Relaunch of MooBella, the ATM of Ice Cream
awarded to Coyne PR for Going to New Heights: Coyne PR Launches Record-breaking Thrill Ride for Stratosphere Hotel & Casino Las Vegas
awarded to Hunter Public Relations for Project Cheddar Explosion - The Launch of Kraft Macaroni & Cheese Cheddar Explosion
awarded to CerconeBrownCompany for Sealegs North American Launch
awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
awarded to RED PR for CND Shellac Launch
awarded to Hilton Hotels & Resorts with Covalent Logic for Hilton Global Media Center
awarded to Synaptic Digital for MediaCentre
awarded to Ogilvy PR for Intel Reinvents Its Online Newsroom
awarded to Barilla for Share the Table: The Barilla Family Dinner Project
awarded to Rogers & Cowan for Paula Deen's Real Women of Philadelphia
awarded to Rogers & Cowan for The Launch of the Cooking Channel
awarded to CerconeBrownCompany for Green House
awarded to Euro RSCG Worldwide PR for Sisterhood
awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
awarded to Weber Shandwick for First on the Scene: American Airlines Provides Relief to Haiti
awarded to Euro RSCG Worldwide PR for Wyclef/Yele
awarded to Formula
awarded to Berman and Company for Minimum Wage Anniversary
awarded to MM2 Public Relations and The Hartford for The Hartford Removes the Biggest Obstacle to a Smooth Daily Commute
awarded to Office of Public Affairs, National Museum of Natural History, Smithsonian Institution, for Vince & Larry Dummies Crash into the Smithsonian
awarded to Schwartz Communications for The Wampler Foundation
awarded to Formula and SS+K for Honest Tea "Honest City" Campaign
awarded to Coyne PR for Snausages Man Sled Race
awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers
awarded to Rogers & Cowan for Paula Deen's Real Women of Philadelphia
awarded to MSR Communications for Antivirus Comes Alive with Digital Birth Campaign
awarded to Schwartz Communications for MicroStrategy Leave Your Laptop at Home: The iPad is Here
awarded to The Glover Park Group for Iberdrola Renewables for REScuing the RES
awarded to InkHouse & Raytheon for The Future of Defense
awarded to MSR Communications for Antivirus Comes Alive with Digital Birth Campaign
awarded to LaunchSquad for SCVNGR Consumer Launch
awarded to MWW Group and Mccann Erikson for Nikon Festival Social Campaign Championing D-SLR Video
awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
awarded to MM2 Public Relations and HomeAway for HomeAway Comes Up a Winner at the Super Bowl
awarded to Murphy O'Brien Public Relations and INTUR, the Nicaraguan Tourism Board for Nicaragua!
awarded to American College of Physicians for Annals Tips and Clips Program
awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
awarded to MM2 Public Relations and HomeAway for HomeAway Comes Up a Winner at the Super Bowl
awarded to Office of Public Affairs, National Museum of Natural History, Smithsonian Institution, for Vince & Larry Dummies Crash into the Smithsonian
awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
awarded to Air Force for Turning the Tide: Securing a Strategic Foothold in Central Asia
awarded to Coyne PR for Goodyear Border to Border on One Tank of Fuel
awarded to Brookhaven National Laboratory with Tartaglia Communications for "Hot Quark Soup Stirs Up Massive News Coverage"
awarded to Hawkins International PR for Jumby Bay a Rosewood Resort
awarded to Berman and Company for DefeatTheDebt
awarded to HL Group for Bobble Launch
awarded to MSR Communications for Dictionary.com: From Respected Reference Site to Mobile and Online Innovator
awarded to Euro RSCG Worldwide PR for Wyclef/Yele
awarded to Barilla for Share the Table: The Barilla Family Dinner Project
awarded to Winning Strategies and National Association of Broadcasters for No Performance Tax
awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
The 2011 Bulldog Awards magazine can be viewed online at .
Contact:
Jacques Gautreaux
V.P., C.O.O.
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Datum: 22.07.2011 - 22:20 Uhr
Sprache: Deutsch
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