LECTRA: Lectra wins Silver Top/Com prize at the Top/Com Grands Prix Corporate Business 2015 Ceremony
(Thomson Reuters ONE) -
FOR IMMEDIATE RELEASE
Lectra wins Silver Top/Com prize at the Top/Com Grands Prix Corporate Business
2015 Ceremony
Top/Com jury members have awarded a prize to Lectra Live, Lectra's new internal
webzine
Paris, February 17, 2015 - Lectra, the world leader in integrated technology
solutions dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce that Lectra
Live, Lectra's internal webzine, has won the Silver Top/Com prize in the
internal website category of the "Publishing" section during the Top/Com Grands
Prix Corporate Business 2015 ceremony.
This award recognizes the strategic planning undertaken by Lectra's
communication department to modernize the company's communication, starting
internally. Up until now, Lectra had a monthly newsletter to liaise regularly
with its employees around the world. This new digital magazine better supports
Lectra's ambitious strategic plan, launched in 2009, intended to completely
transform the company.
"Keeping in line with our culture, we opted for innovation by providing our
employees with a dynamic tool capable of explaining our strategy, demonstrating
its strengths and highlighting in real time the company's milestones and
achievements," said Daniel Harari, Lectra CEO.
Lectra teamed up with the corporate communications agency, PubliCorp, to
produce, in just six months, an interactive and participatory internal webzine
published in three languages, English, French and Chinese. The content,
published through five headings, is strategic and informative and covers the
main trends in Lectra's markets and highlights the daily achievements of Lectra
employees. Articles are constantly updated to allow employees to keep pace with
the company's developments all over the world.
Lectra Live is animated by numerous videos, strong images and energetic colors
in a modern and elegant style. Like smart grids, intelligent networks which
gather together different information from various sources, the new platform is
based on an intuitive way of reading content. A completely redesigned indexing
system guides the reader as he browses through the site to a selection of
related articles. Employee comments and reactions are also taken into account
when defining editorial choices.
A versatile tool, packed with innovative features, the webzine was created to
respond to Lectra's future needs.
"Nearly all the employees in our 32 subsidiaries read Lectra Live to better
understand the company's objectives', and to find out about our developments and
to integrate more easily into the Lectra community," said Myriam Akoun-Brunet,
Communications Director, Lectra. Lectra Live also appeals to our peers, as this
Top/Com prize demonstrates. We are very proud of this dual recognition." The
Silver Top/Com prize was awarded to Myriam Akoun-Brunet and Publicorp's Fabrice
Arsicot during Top/Com' s Grands Prix Corporate Business 2015 by a jury made up
of marketing, communication and human resources' professionals.
About Lectra
Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most advanced
specialized software and cutting systems and provides associated services to a
broad array of markets including fashion (apparel, accessories, footwear),
automotive (car seats and interiors, airbags), furniture, as well as a wide
variety of other market sectors, such as aeronautical and marine industries,
wind power, and personal protective equipment. Lectra serves 23,000 customers in
more than 100 countries with 1,500 employees and $285 million in 2014 revenues.
The company is listed on Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.: Nathalie Fournier-Christol
E-mail: n.fournier-christol(at)lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra - Top/Com press release:
http://hugin.info/143494/R/1894838/671857.pdf
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Source: LECTRA via GlobeNewswire
[HUG#1894838]
Unternehmensinformation / Kurzprofil:
Datum: 17.02.2015 - 17:55 Uhr
Sprache: Deutsch
News-ID 372158
Anzahl Zeichen: 5217
contact information:
Town:
Paris
Kategorie:
Business News
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