ST Enables New Waves in Swimming Aids

ST Enables New Waves in Swimming Aids

ID: 372454

(Thomson Reuters ONE) -


Instabeat's heads-up display monitor uses ST's sensors,
processors, power management, and wireless connectivity


Geneva, February 18, 2015 -- STMicroelectronics (NYSE: STM), a global
semiconductor leader serving customers across the spectrum of electronics
applications, has announced its contribution to helping both casual weekenders
and top-tier athletes keep their eyes on the prize while engaging in one of the
world's most popular activities. ST's leading-edge technologies have enabled an
innovative heads-up display monitor for swimmers from Instabeat that tracks,
stores, and projects key information including heart rate and swimming speed on
the goggles.
Regular swimming can improve people's health and fitness and the availability of
affordable technology can help swimmers monitor and improve their performance
against personal targets. The latest product from Instabeat, using chips
provided by ST, perfectly illustrates the role that technology can play in
improving health and fitness worldwide and, specifically, in helping athletes
achieve peak performance.
Swimming is a particularly challenging sport for the athlete to track in real
time because the monitor must be waterproof and not interfere with the swimmer's
efforts or focus.  Instabeat addresses this challenge by providing a small
module that clips over the swimmer's goggles and tracks, stores, and displays
key parameters including heart rate, swimming speed, the number of laps, the
total distance swum, and estimated calories burned.  Optical sensors in the
Instabeat module measure heart rate from blood flow in the temple, eliminating
the need for a constricting chest strap, and three RGB LEDs project information
onto the goggle's lens. The module syncs via a wireless connection with an
online dashboard, which the swimmer can use out of the water to set targets and




review performance.

ST provides the technology at the heart of this innovative product.  A 9-axis
iNEMO inertial module (LSM9DS0) delivers motion sensing. A BlueNRG Bluetooth®
Low-Energy network processor enables wireless connectivity. Power management is
effected by an STNS01 Li-Ion Linear Battery Charger and overall system
processing is handled by an STM32L1 low-power 32-bit microcontroller. The ST kit
of parts also includes a TSV633 Micro-power CMOS op-amp.

"ST's rich IoT (Internet of Things) portfolio covering the full spectrum of
sensors, processors, power management, and wireless-connectivity functions is
unleashing waves of creativity from innovative customers around the world," said
Philip Lolies, EMEA Vice President, Marketing & Application, STMicroelectronics.
"Together with customers like Instabeat, ST is making positive contributions to
people's health, fitness, and quality of life."

"Packing so much performance into a tiny module with such demanding size and
weight constraints would not have been possible until recently," said Hind
Hobeika, Instabeat's founder and CEO. "ST's ability to supply and support so
much of the key semiconductor technology has played a big part in helping us
bring our dream to the market and work to train what could be the next
generation of championship swimmers."



About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a positive and
innovative contribution to people's life. By getting more from technology to get
more from life, ST stands for life.augmented.

In 2014, the Company's net revenues were $7.40 billion. Further information on
ST can be found at www.st.com.

For Press Information Contact:



STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz(at)st.com

ST Chips in Instabeat Swimming Monitor:
http://hugin.info/152740/R/1895440/672171.pdf

ST Chips in Instabeat Swimming Monitor_IMAGE:
http://hugin.info/152740/R/1895440/672173.jpg



This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: STMicroelectronics via GlobeNewswire
[HUG#1895440]




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Bereitgestellt von Benutzer: hugin
Datum: 18.02.2015 - 15:00 Uhr
Sprache: Deutsch
News-ID 372454
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