App Experience Optimization enables operators to see networks as end users do
(Thomson Reuters ONE) -
* Network performance drives consumer loyalty, but operators and smartphone
users define network performance differently
* Networks that perform well against conventional KPIs don't necessarily
deliver an optimal experience for smartphone users
* App Experience Optimization is a new service that transforms how operators
optimize their networks to meet the new demands created by a fast-evolving
app ecosystem
Operators are well aware that the single most important driver of customer
loyalty is network performance, which is why they put a lot of effort into
optimizing their networks. As consumers are spending more and more of their time
using apps - see, for example, Performance shapes smartphone behavior, a 2014
Ericsson (NASDAQ: ERIC) ConsumerLab study - operators are finding they need to
optimize their networks in new ways to remain competitive. Conventional network-
related key performance indicators (KPIs) alone may no longer paint an accurate
picture of the true user experience.
App Experience Optimization is a new service that transforms how operators
optimize their networks to meet the new demands created by a fast-evolving app
ecosystem. The service addresses this challenge by providing a true picture of
the local app experience and correlating this with network-related KPIs, which
can then be acted upon. Ericsson Network Design and Optimization experts then
optimize for app experience, drawing upon global experience, tools and methods.
In a recent project, Ericsson optimized XL Axiata's network for performance of
the Facebook app - making substantial, targeted improvements to XL Axiata's
network. As a result, app experience - defined by the ability to complete
transactions within a maximum time of three seconds - improved by between 20 and
70 percent. Time to content improved by up to 70 percent, while upload time
improved by up to 50 percent. These results show that it is possible to optimize
app experience using existing network resources.
Ameet Suri, Partnerships Manager at Facebook, says: "In addition to building
apps that use less data, we need more efficient infrastructure to serve people
in low-bandwidth areas. Over the last year, we have worked with Ericsson and XL
Axiata in Indonesia to create a methodology to analyze, monitor and improve end-
to-end network performance for app experience. This methodology will help
operators cost-effectively target network improvements in the areas that affect
users most, thereby delivering greater utility for the two-thirds of the world
not yet connected. Initially launched with XL Axiata, we are excited to expand
the program to more operators who have expressed an interest."
Following the positive results achieved, Ericsson has refined this methodology,
resulting in the App Experience Optimization service. The new service will be
launched at Mobile World Congress 2015 in Barcelona.
Staffan Pehrson, Vice President of Network Rollout, Support & Optimization at
Ericsson, says: "With our more than 5,000 Network Design and Optimization
experts and the insights we gather from countless customer projects, this new
service offering will bring efficiency and competitive advantages to our
customers."
Jason Marcheck, Service Director for Service Provider Infrastructure at Current
Analysis, says: "Ericsson has always paid attention to how user interaction with
the network impacts its operators' customers. This latest launch brings the end-
users' app experience into the mix, marrying network optimization services with
insights from collaborations with over-the-top service providers. This helps
networks perform better in ways that end users value most."
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society to advance
digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using
(at)Ericsson and join the discussion using #MWC15. Insights from our experts and
Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
App Experience Optimization
Measuring and improving network performance
Keeping smartphone users loyal
Performance shapes smartphone behavior
Product Relates Services press backgrounder
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
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www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
PR App Experience Optimization:
http://hugin.info/1061/R/1895777/672425.pdf
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Source: Ericsson via GlobeNewswire
[HUG#1895777]
Unternehmensinformation / Kurzprofil:
Datum: 19.02.2015 - 12:00 Uhr
Sprache: Deutsch
News-ID 372838
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