ChoiceStream Ranks Among Top Networks on comScore's Display Ad Ecosystem Report
Programmatic Partner Places 26, Achieves More Than 75 Million Monthly Unique Visitors
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 02/24/15 -- ChoiceStream, a top programmatic marketing partner for national brands and agencies, ranked 26 on comScore's Display Ad Ecosystem Report for January 2015. The Ad Ecosystem report is part of comScore Media Metrix®, a leading online audience measurement tool in the digital advertising industry that is frequently referenced by media planners and buyers in relation to their campaigns.
ChoiceStream's recent measurement relationship with comScore underscores the company's commitment to transparency. In 2015, comScore added ChoiceStream to the group of ad network entities assessed by the report. ChoiceStream reached 33 percent of Americans online in January 2015, and achieved an average daily visitor count of 8.7 million.
ChoiceStream's ranking is a testament to the company's commitment to reach the most qualified audiences at scale for programmatically-run branding and performance campaigns.
"We are pleased to be included in the comScore Media Metrix Display Ad Ecosystem report," says Matt Frattaroli, VP of Business Development. "We've always had impressive unique reach in the programmatic space, but it was important to us that this be independently verified by a highly regarded, third-party industry data provider."
ChoiceStream currently has more than 247 active partnerships with brand and agency clients. The company's dedication to service and innovation has also recently resulted in a product upgrade to its award-winning audience insights interface, cs.Console, as well as a platform enhancement to enable programmatic native.
Through its close relationship with advertising agencies, ChoiceStream understands that media planners refer to comScore Media Metrix daily, even hourly, to access a consistent, trusted source of vendor information. The company ranked 26th in comScore's report in its very first month of being categorized by comScore. Other top performers include Google Ad Network (#1), Yahoo Audience Network (#4), Advertising.com (#8), and Microsoft Media Network (#18).
ChoiceStream is a programmatic marketing partner that runs branding and direct response campaigns for brand and agency clients. ChoiceStream's programmatic platform manages each phase of a campaign, from poll-based planning, to in-house creative, through media-buying and optimization, and in-depth audience insights through a self-service interface.
Media Contacts:
ChoiceStream
Bill Guild
Horn Group for ChoiceStream
Erica McDonald
646-202-9784
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Datum: 24.02.2015 - 14:30 Uhr
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