Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
(Thomson Reuters ONE) -
Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media
Services
Paris, February 26, 2015 - Ipsos is pleased to announce the launch of Ipsos
Connect, a global specialized business to coordinate Ipsos' services in the
domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates
the legacy brands of Ipsos ASI and Ipsos MediaCT.
As the worlds of brand communications, advertising and media become increasingly
complex, fragmented and digitalized, Ipsos has made the decision to help its
clients better embrace this modern complexity. Ipsos will be connecting the
world class knowledge of both Ipsos ASI and Ipsos MediaCT in brand, advertising
and media research, with investment in new approaches and products that will be
a better fit to the digital age.
"The newly formed business line is in response to the converging of the needs of
our ASI and MediaCT client groups. This is one of the most significant
initiatives we are taking at Ipsos within the framework of our strategic "New
Way" program to ensure our business is more relevant and more effective" says
Didier Truchot, Founder and CEO of Ipsos.
Ipsos Connect will be led by Yannick Carriou and will report to Didier Truchot,
Ipsos CEO and Chairman. Yannick Carriou has been the Global Head of both the
Ipsos MediaCT and Ipsos ASI legacy brands since December 2013. He joined Ipsos
in 2010 as Country Manager for France.
Commenting on Ipsos Connect, Carriou says: "In marketing and communications,
there are very few topics that are triggering as many client questions as those
about the changes in media consumption behavior, the new forms of advertising
and communication, the intrusion of social networks to balance and sometimes
counter the top-down speeches of brands and media, the fragmentation of media
channels and the growing importance of content to attract audiences. Ipsos
Connect aims to be the preferred global partner for companies to measure and
amplify how media, brands and consumers connect through compelling content,
great communication and relevant media choices."
GAME CHANGERS
« Game Changers » is the Ipsos signature.
At Ipsos we are passionately curious about people, markets, brands and society.
We make our changing world easier and faster to navigate and inspire clients to
make smarter decisions.
We deliver with security, speed, simplicity and substance. We are Game Changers.
Ipsos is listed on Eurolist - NYSE-Euronext.
The company is part of the SBF 120 and the Mid-60 index
and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
Ipsos launches Ipsos Connect:
http://hugin.info/143536/R/1897272/673307.pdf
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Unternehmensinformation / Kurzprofil:
Datum: 26.02.2015 - 09:00 Uhr
Sprache: Deutsch
News-ID 374407
Anzahl Zeichen: 3923
contact information:
Town:
Paris
Kategorie:
Business News
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