Ericsson joins top global players to drive LTE Broadcast at Mobile World Congress 2015
(Thomson Reuters ONE) -
* Leading mobile operators, content providers and device vendors to share best
practices at LTE Broadcast User Group meeting at MWC 2015
* Ericsson joins Facebook, the GSA, the GSMA, INDYCAR, Intel, KPN, Qualcomm
Technologies, Telstra and Verizon, among participating companies
* Ericsson to showcase a number of LTE Broadcast live demos with new use cases
and functionalities, along with ecosystem partners
Ericsson (NASDAQ:ERIC) is to join with leading mobile operators, content
providers and device manufacturers to share best practices in LTE Broadcast.
Ericsson will team up with companies including Facebook, the GSA (Global mobile
Suppliers Association), the GSMA, INDYCAR, Intel, KPN, Qualcomm Technologies,
Inc., a subsidiary of Qualcomm Incorporated, Telstra and Verizon, to convene an
LTE Broadcast User Group at Mobile World Congress 2015 in Barcelona.
The group will act as a forum for the exchange of experiences and best practices
on the establishment and operation of LTE Broadcast services. The intention is
to promote the use of LTE Broadcast more widely in the industry and to catalyze
the development of an ecosystem around the service.
Mobile video traffic is growing rapidly and expected to make up 55 percent of
all mobile data traffic by 2020. LTE Broadcast is attracting significant and
growing industry traction as a method for making the best use of existing
network resources and available spectrum to introduce new video services and
reduce the strain on the network.
Mobile operators and service and content providers can benefit from new revenue
opportunities, service differentiation and more efficient distribution of
popular media content sought by multiple subscribers. A large number of trials
and field deployments worldwide have already proven the viability of the
technology and demonstrated new use cases and business models.
Dan Warren, Senior Director of Technology, GSMA, says: "The principal objective
of the User Group is to share the best practices that will spur industry growth
and widespread adoption as we enter a new era of personalized media content.
Users want anytime, anywhere, any device access to their media and entertainment
and LTE Broadcast can be a key technology to enable delivery of popular content
in an optimal way. It can relieve some of the heavy traffic burden that
operators would otherwise have to support."
Alan Hadden, VP of Research, GSA, says: "The combination of expanding global LTE
coverage, assisted by deployments in lower bands including APT700, falling
terminal costs and LTE Broadcast technology will extend education, health and
other public service programs to billions of citizens, for which GSA encourages
device ecosystems to be developed."
Thomas Norén, VP and Head of Product Area Radio, Ericsson, says: "Ericsson has
been at the forefront of developing and implementing LTE Broadcast technology
around the world. This technology has great potential to grow much further,
with more use cases such as TV Services, Cached Media, Software Updates
including application updates, Connected Car, Digital Signage and Public
Safety. Together with leading industry partners in ecosystem development, we
can spur the big business opportunity for the industry and promote the use of
the technology more widely."
The LTE Broadcast User Group meeting is an invitation-only event, taking place
at the Ericsson stand (Hall 2) at Mobile World Congress, Fira Gran Via,
Barcelona, on Monday, March 2.
Highlights include a presentation by Facebook of their perspectives and use case
of LTE Broadcast to deliver App updates to reach billions of users worldwide in
a highly efficient manner.
The user group is expected to identify areas of collaborative action to promote
wide adoption of LTE Broadcast as a key component of LTE network strategy.
In conjunction with the User Group meeting, Ericsson will showcase a number of
LTE Broadcast live demos, along with ecosystem partners, including:
* Public Safety with LTE Broadcast - with Motorola and Qualcomm Technologies
* LTE Broadcast for Software Updates - with Facebook and Qualcomm Technologies
* LTE Broadcast on TDD - with Intel
* LTE Broadcast on Set-Top Box - with Technicolor and Qualcomm Technologies
* Dynamic switching between unicast and broadcast
* Growing ecosystem of commercial devices, dongles, and set-top boxes
supporting LTE Broadcast
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Ericsson is showing world-
leading technology, service capabilities, and innovations. The Networked Society
is transforming entire industries. ICT tools have become fundamental everyday
resources for businesses, people and society. We lead the way with hardware,
services and software solutions that drive development in mobility, broadband
and cloud, creating the foundation for new eco-systems, and transformation
across industries. The change that transformation brings is in the hands of
everyone. That is why we at Mobile World Congress this year will talk about how
we enable change-makers in the Networked Society to advance digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event
using (at)Ericsson and join the discussion using #MWC15. Insights from our experts
and Networked Society evangelists are also published on our blog during the
event.
NOTES TO EDITORS
Ericsson 2020 TV vision takes center stage at IBC 2014
Ericsson and Polkomtel test LTE Broadcast in Poland
Verizon and Ericsson take pole position at Indy 500 with LTE Multicast
First live LTE broadcast trial in the Netherlands
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
LTE Broadcast User Group - PR:
http://hugin.info/1061/R/1898389/674092.pdf
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originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#1898389]
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Datum: 01.03.2015 - 16:30 Uhr
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News-ID 375058
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