RockYou Secures $23M in Funding to Extend Partnerships to Game Developers and Expand Mobile Offerings
Columbia Capital Leads Investment in Growing RockYou
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 03/02/15 -- Interactive media company , today announced it has raised $23M in additional funding, led by . Over the past 12 months, RockYou has greatly expanded its diverse games portfolio to include hits acquired from Disney (Kitchen Scramble, Words of Wonder, City Girl, Gardens of Time) and Kabam (the Facebook and web versions of Kingdoms of Camelot and Dragons of Atlantis). The company's in-game video advertising platform currently delivers over 1 billion impressions a month, placing RockYou in the Top 10 of comScore's Top 100 Video Properties for January 2015.
"Over the past two years, we have built a media company that grows audiences at scale for an app-driven, multi-platform world. That effort is paying off, both for our content partners and players of these popular games," said Lisa Marino, CEO of RockYou. "With Columbia Capital's vote of confidence, we now have the flexibility to build our business even more aggressively."
RockYou will use this funding from Columbia Capital to continue growing and diversifying its audience through partnerships with developers of established, still-popular games and to further expand its mobile offerings.
"RockYou has transformed itself into a leading digital media platform with superior reach and engagement," said Jeff Patterson, Partner at Columbia Capital. "We are excited to back an innovative and scalable platform, run by a truly world-class team, that provides an impressive solution for developers to sustain monetization from their game libraries. We believe that we are just on the cusp of greater things to come as RockYou extends deeper into the game ecosystem and continues to expand into mobile."
RockYou is an interactive media company that delivers deeply engaging entertainment to 92 million+ consumers on mobile, Facebook, and the web. Currently ranked within the Top 10 of comScore's Top 100 Video Properties, our portfolio of free-to-play games includes dozens of company-owned and partner titles across key genres and demographics. Founded in 2005, RockYou is privately held and headquartered in San Francisco. Learn more at .
Vanessa Camones for RockYou
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Datum: 02.03.2015 - 13:00 Uhr
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