Carlson Rezidor enters Togo with a landmark Radisson Blu hotel in Lomé and is now present in 25 countries across Africa
(Thomson Reuters ONE) -
Group holds largest pipeline of hotels and rooms under development in Africa
Carlson Rezidor, one of the largest and most dynamic hotel groups worldwide,
further extends its African network and adds a new country to its growing
portfolio: Togo. The historic Radisson Blu Hotel du 2 Février in the capital of
Lomé will feature 320 keys and is scheduled to open in late 2015. The hotel is
currently undergoing a major renovation program with over 900 local employees on
site executing the works. Africa is one of Carlson Rezidor's most important
growth markets. The group operates and develops more than 50 hotels in 25
African countries, and has with 30 hotels and 6,300 rooms the largest pipeline
of hotels and rooms under development on the African continent (source: W
Hospitality).
A landmark in Lomé
"We are delighted to arrive in Togo to develop and operate the Radisson Blu
Hotel du 2 Février. This 102m-building is the tallest hotel in West Africa and a
true landmark. It will further strengthen our presence in Africa, and at the
same time provide economic and social contributions by becoming a social anchor
in Lomé", said Wolfgang M. Neumann, President & CEO of Rezidor at the
International Hotel Investment Forum IHIF in Berlin.
The former "Hotel du 2 Février" in the heart of Lomé is currently undergoing an
advanced renovation programme before re-opening as a 5-star Radisson Blu hotel
in late 2015. It will offer 320 rooms and apartments, five food & drink outlets,
meeting space of 3,600m(2) including two auditoriums, an outdoor swimming pool
and terrace, a business centre, a business class lounge, a 375m(2 )gym & spa
area, tennis courts and a casino.
A focus on Africa
Carlson Rezidor's asset-light, profitable and sustainable growth strategy puts a
strong focus on the emerging market of Africa. "We signed 10 hotels and more
than 2,000 rooms in Africa in 2014, and continue to have the largest pipeline on
the continent. We believe in the great potential of Africa and are committed to
becoming a key player in the travel and tourism sector across the region",
commented Elie Younes, Executive Vice President & Chief Development Officer of
Rezidor. "Africa offers excellent opportunities due to its huge natural
resources and workforces, improved infrastructure, and growing middle class. We
want to grow further on the continent together with our strong partners. We also
want to be a leading employer in Africa: By creating new jobs for local talent
and by contributing to the communities where we operate in, we can make a huge
difference", added Younes.
Carlson Rezidor aims to establish its core brand Radisson Blu as the leading
upper upscale brand in Africa - present in capital cities and financial &
economic hubs - and to pursue the scaled growth of its mid-scale Park Inn by
Radisson in high potential primary and secondary destinations. The group's new
brands Quorvus Collection (luxury) and Radisson Red (lifestyle select) will
offer additional potential to accelerate growth and to cover all market
segments.
The group opened its first hotel in Africa in 2000, the Radisson Blu Waterfront
Hotel, Cape Town (South Africa). Since then, the company has built up an
impressive network of 50+ hotels in 25 countries. During the past 12 months
alone, Carlson Rezidor entered five new African nations and announced Radisson
Blu hotels in Lomé/Togo, Juba/South Sudan, N'Djamena/Chad, Kampala/Uganda, and
Accra/Ghana.
For further media information please contact:
Christiane Reiter, Senior Director Corporate Communication,
Christiane.Reiter(at)rezidor.com
Renu Snehi, Senior Director PR, Brand & Marketing Communication,
Renu.Snehi(at)rezidor.com
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world's largest and most dynamic hotel
groups and includes more than 1,350 hotels in operation and under development
with180,000 rooms and a footprint spanning 105 countries and territories. The
Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus
Collection, Radisson Blu(®), Radisson(®), Radisson Red, Park Plaza(®), Park
Inn(®) by Radisson and Country Inns & Suites By Carlson(SM). In most hotels,
guests can benefit from Club Carlson(SM), one of the most rewarding loyalty
programs.
Carlson Rezidor Hotel Group and its brands employ 88,000 people worldwide and is
headquartered in Minneapolis, Minn., and Brussels, Belgium. For more
information, visit www.rezidor.com.
Press release PDF:
http://hugin.info/142138/R/1898613/674266.pdf
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originality of the information contained therein.
Source: Rezidor Hotel Group via GlobeNewswire
[HUG#1898613]
Unternehmensinformation / Kurzprofil:
Datum: 02.03.2015 - 13:30 Uhr
Sprache: Deutsch
News-ID 375362
Anzahl Zeichen: 5738
contact information:
Town:
Brussels
Kategorie:
Business News
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