Ericsson CEO sets the scene for industry transformation at MWC15
(Thomson Reuters ONE) -
* Predictions for 2015 focus on video, LTE subscriber growth and mobile
broadband coverage
* Announces hyperscale upgrade to Ericsson Cloud System -adding new software
and hardware to ensure a secure cloud experience -and a first step beyond
connected devices to connected systems with the launch of Ericsson Traffic
Cloud
* Broad set of new launches support operator needs across network evolution,
IT transformation and opportunities for innovation and revenue growth
Ericsson (NASDAQ:ERIC) President and CEO Hans Vestberg reflected on the pace of
change in the industry at the company's opening-day media and analyst briefing
at Mobile World Congress in Barcelona, showcasing the latest solutions that the
company is bringing to market, and making predictions for 2015.
Vestberg said: "We predict four key changes during 2015: more people will watch
streamed, on-demand video than broadcast TV on a weekly basis; video will
generate half of the mobile data traffic; LTE subscriber growth will exceed 80
percent; and world mobile broadband coverage will be above 70 percent. This all
are massive forces of change and open up new opportunities both in the ICT
industry and in other industries."
Vestberg continued: "There is a new logic being applied across industries. We
can see a definite shift from physical products to digital services. New
business models are emerging, along with new ways of solving old problems that
create new efficiencies. True customer intimacy can be created using digital
tools. All in all, you can see that ICT drives transformation that is really
changing the game."
At Mobile World Congress, Ericsson shows its full range of capabilities
supporting a broad variety of customer needs. A total of nine new launches were
lined up with a common theme of transformation and advancing digital
experiences.
Already at the Consumer Electronics Show in January, Ericsson was first to
introduce LTE-LAA, License Assisted Access on small cells, enabling consumers to
leverage the combination of licensed and unlicensed bands to achieve higher peak
rates indoors.
The Ericsson Radio System is a completely new approach to how to build radio
networks on the road to 5G, with the Router 6000 Series integrating IP backhaul
into the radio network. Networks Software 15B, the latest release of Ericsson's
network wide software, introduces Ericsson Virtual Router, app coverage
improvements such as simultaneous LTE TDD-FDD operation, a new release of the
Ericsson Network Manager, along with other features.
In addition to hardware and software, Ericsson introduced its App Experience
Optimization service enabling improvements of time-to-content by up to 70
percent and upload time by up to 50 percent. Ericsson's strength in IT
transformation is represented by the launch of the Digital Telco Transformation
- a consulting and systems integration toolbox that enables operators to become
truly digital in their own operations and customer interaction. One part of this
toolbox is the Expert Analytics 15.0, a software solution that predicts user
satisfaction and allows operators to take automated actions that will improve
Net Promoter Scores.
In the new revenues and innovation layer, the latest release of the Media
Delivery Network enables operators to take a strong position in the core of the
media delivery value chain.
At the media and analyst briefing, Hans Vestberg announced the new hyperscale
capabilities of the Ericsson Cloud System, saying: "Our proposition is about
more than realizing a cloud solution. It is about realizing a digital
industrialization strategy. The new additions to the Ericsson Cloud System,
including Ericsson HDS 8000 (Hyperscale Datacenter System) Ericsson, tackle the
challenges with security, governance and automation, which are areas we know are
blockers for many companies," said Vestberg.
The Ericsson HDS 8000 is the first product in the world to include Intel Rack
Scale Architecture. Ericsson and Intel have been working together for a long
time across a number of technology areas, and now the two companies are moving
into the data center and delivering new solution building on that relationship.
Brian Krzanich, CEO of Intel, joined Hans Vestberg on the stage. Speaking
afterwards, he said: "We truly value our relationship with Ericsson, which has
grown deeper and stronger over the years, and I'm delighted to be here on the
occasion of the Hyperscale Datacenter System launch. It's wonderful to see our
companies pooling our talents and collaborating on such an innovative and world
class solution."
The second launch that was announced for the first time at the media and analyst
briefing goes beyond connected devices to a world of connected systems. Vestberg
explained: "The real value of the Networked Society lies in connecting complete
systems, not only the devices in the system. That is when we can really start to
unlock the hidden value that ICT enables."
With the launch of Connected Traffic Cloud, Ericsson goes beyond connecting cars
to connecting the entire traffic system. This opens up opportunities to tackle
two of the big challenges in society: road safety and traffic management. The
solution is a managed cloud platform that enables the sharing of real-time
traffic and road conditions data between connected vehicles and road traffic
authorities and also the communication of traffic advisories to drivers.
The platform has been proven in other industry specific solutions such Connected
Vehicle Cloud and Connected Maritime Cloud.
Summing up the presentation, Vestberg reiterated the company's strategic
direction for growth with a number of newly won contracts in both core and
targeted growth areas.
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
software, services, and hardware solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using
(at)Ericsson and join the discussion using #MWC15. Insights from our experts and
Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
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www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson CEO sets the scene for industry transformation at MWC15:
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Datum: 02.03.2015 - 12:00 Uhr
Sprache: Deutsch
News-ID 375366
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