Gemalto and Tapit bring one-tap mobile payment to posters, kiosks, packages, and signs
(Thomson Reuters ONE) -
Mobile World Congress, Barcelona - March 3, 2015 - Gemalto (Euronext
NL0000400653 GTO), the world leader in digital security, is working with Tapit,
a platform used by global brands to transform their physical assets into
interactive objects, to launch "Tapit and Buy". This is an innovative solution
whereby the consumer taps their smartphone against a Tapit-enabled physical
support, such as outdoor media posters, product packaging and in-store marketing
materials, enabled by an NFC tag, QR code or beacon. They are then instantly
directed to the media owner's ecommerce site where they can buy digital content,
in one click, charged to their operator phone bill.
Tapit and Buy is the first solution of its kind, leveraging Gemalto's Netsize
operator billing system and Tapit's Cloud Platform to transform a wide range of
physical assets into 'one-tap' mobile payment terminals. This new collaboration
has an initial focus on the UK for transactions worth up to £30 for digital
content such as e-publications, video, music and games.
This solution gives enterprises the opportunity to forge direct relationships
with consumers via their physical assets, and measure precisely the return on
investment achieved by advertising campaigns.
"Tapit and Buy gives brands access to incremental revenue opportunities through
their product packaging or point of sale materials, directly associating sales
with marketing," said Tapit Founder Andrew Davis. "Gemalto's Netsize operator
billing technology ensures that payment is secure, seamless and transparent for
end users, while Tapit's platform ensures brands have full control and
visibility of how their physical assets are performing in the field."
"'Tapit and buy' brings a completely new dimension to how people interact and
transact with brands that brings greater convenience and spontaneity to the
consumer domain," added Frédéric Deman, Senior Vice President of Netsize at
Gemalto. "A host of stakeholders stand to benefit from new opportunities and
revenue streams, including brands, outdoor media owners, marketing and
advertising agencies, and mobile network operators seeking to sell direct to
millions of potential customers."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with
2013 annual revenues of ?2.4 billion and more than 12,000 employees operating
out of 85 offices and 25 research and software development centers, located in
44 countries.
We are at the heart of the rapidly evolving digital society. Billions of people
worldwide increasingly want the freedom to communicate, travel, shop, bank,
entertain and work - anytime, everywhere - in ways that are enjoyable and safe.
Gemalto delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and dependable
machine-to-machine (M2M) applications. We develop secure embedded software and
secure products which we design and personalize. Our platforms and services
manage these products, the confidential data they contain and the trusted end-
user services made possible.
Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals. Gemalto thrives with the growing number of
people using its solutions to interact with the digital and wireless world.
For more information visit www.gemalto.com, www.justaskgemalto.com,
blog.gemalto.com, or follow (at)gemalto on Twitter.
Gemalto media contacts:
Nicole Williams Vanessa Viala Vivian Liang
North America Europe & CIS Greater China
+1 512 758 8921 +49 89 210 299 129 +86 1059373046
nicole.williams(at)gemalto.com vanessa.viala(at)gemalto.com vivian.liang(at)gemalto.com
Ernesto Haikewitsch Kristel Teyras Pierre Lelievre
Latin America Middle East & Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 3802
ernesto.haikewitsch(at)gemalto.com kristel.teyras(at)gemalto.com pierre.lelievre(at)gemalto.com
About Tapit
Tapit is a pioneer within the contactless communications sector (mobile 3.0).
Since 2011 Tapit has worked with global brands including Google, Microsoft,
Unilever, P&G and Nestle to deploy, manage and analyze their contactless
infrastructure including NFC tags, Beacons and QR codes. Leveraging Tapit and
the power of contactless communications provides global brands with a scalable,
innovative and secure way to engage consumers via their smartphone directly from
physical environments, turning foot traffic into web traffic with a simple tap.
Tapit media contact:
John Wolfe
Phone: 914-659-8663
Email: john(at)tapit.com.au
Web: www.tapitww.com
Twitter: (at)tapitnfc
Press release (PDF):
http://hugin.info/159293/R/1898769/674381.pdf
Tapit and Buy:
http://hugin.info/159293/R/1898769/674383.jpg
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Gemalto via GlobeNewswire
[HUG#1898769]
Unternehmensinformation / Kurzprofil:
Datum: 03.03.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 375554
Anzahl Zeichen: 6266
contact information:
Town:
Meudon
Kategorie:
Business News
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